What are the responsibilities and job description for the Paid Search Marketing Manager position at Enthusiast Auto Holdings?
Paid Digital Marketing Manager
OH, TX, GA.
Description
Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH goes to market via ten enthusiast focused websites (banners) - ECS Tuning, Turner Motorsport, Pelican Parts, Rennline, Texas Speed & Performance, Z1 Motorsports, Z1 Off-Road, RCI Off-Road, EVANNEX and TEQSPORT. EAH serves automotive enthusiast customers who are passionate about how their vehicle looks and performs, by providing the parts, content, knowledge and support to make their vehicle come to life. We also serve a global network of specialty installer shops that solve for customers looking for a "Do it For Me" option. EAH’s leadership team has delivered strong organic growth with market-leading profitability. EAH has also completed multiple acquisitions and plans continued expansion of its served markets via acquisition.
EAH is owned and supported by Cortec Group, a premier private equity firm. Cortec has invested millions of dollars to expand EAH’s operations, facilities, technology, and leadership. Among other investments, EAH has recently completed a significant facility expansion at its primary distribution center and is in the process of implementing enterprise-level ERP / WMS / OMS systems.
EAH is seeking a Digital Marketing Manager that has a demonstrated track record of success managing complex Paid Search campaigns and is ready to define, plan and execute a comprehensive Media strategy across our organization. This position will be based at our world headquarters west of Akron, OH and reports to the Director, Growth Marketing.
Responsibilities for this position include
- Day-to-day management of performance campaigns using on advertising platforms such as Google Ads
- Improve Google’s PMAX campaign performance through bid and data feed optimization
- Manage a multi-million dollar annual spend budget effectively across multiple marketing channels
- Prepare and present weekly/monthly metric reports for business stakeholders throughout the organization
- Monitor industry news and latest changes that will impact our programs
- Partner with Planning / Creative / Brand teams to create cohesive messaging and shopping experience
- Perform other tasks and activities as required. Perform all job functions with a positive, professional attitude
Requirements
- Developing and executing a Paid Media strategy that helps the organization meet and exceed its EBITDA goals
- Building strong relationships with and receiving positive feedback from banner company associates
- Increasing our new customer acquisition through a diverse portfolio of Digital Marketing channels
Requirements:
- Associate / Bachelor Degree: Marketing, Business, Programming, Engineering, Math, or Related Field
- 4 Years Professional and/or Intern Experience in Paid Media (PPC, SEM, Display) and/or Analytics
- Strong Analytical and Problem-Solving Skills / Proficient in Microsoft Excel
Desired Skills:
- Previous Position in Agency / Online B2C / Retail Industry
- Auto Enthusiast
ECS Tuning offers a competitive compensation package including excellent Medical, Vision, and Dental coverage, Paid Life, AD&D, Long Term Disability, 401K retirement plan and paid vacation