Director of Marketing and Community Engagement

Position Summary

The Director of Marketing and Community Engagement leads Bevill State Community College’s strategic marketing, communications, and community engagement efforts. This position enhances institutional visibility, supports enrollment and advancement goals, and strengthens the College’s relationships throughout its multi-campus service area. The Director oversees marketing, advertising, media relations, digital presence, public communications, and dual enrollment while promoting a consistent, mission-focused brand identity. This role works closely with college leadership to ensure that outreach, public information, and community initiatives reflect Bevill State’s values and commitment to excellence.

Salary: Appropriate placement on Bevill State Community Colleges Local Salary Schedule: C3, Rank: 01 $79,199 - $103,055

Work Hours: Monday through Thursday, 7:30 a.m. – 5:30 p.m., Friday 7:30 a.m. - 11:30 a.m.

Applicants must meet the minimum qualifications and must submit a complete application packet through the on-line application system to be considered. A complete application consists of the following:

• An on-line application
• Current résumé
• Copy of college transcripts (Transcript of college work verifying degree requirement; must include degree awarded and date confirmed. Unofficial transcripts will be accepted before the deadline, but official transcripts must be received if employed.)

Application materials must provide documentation that the applicant meets all minimum qualifications.

Applicants must provide information from previous employers documenting full-time related work experience if an offer is made.

Essential Duties and Responsibilities

1. Develop and implement comprehensive marketing, public relations, and community engagement strategies aligned with institutional priorities and enrollment goals.

2. Ensure consistent brand identity and unified messaging across all platforms, publications, and outreach activities.

3. Plan, direct, and assess marketing and advertising campaigns that promote awareness, recruitment, and community connection.

4. Oversee the College’s website and social media platforms, ensuring accuracy, accessibility, and alignment with institutional standards and engagement goals.

5. Direct photography, videography, and creative content development for marketing materials, publications, and promotional initiatives.

6. Build and maintain relationships with community, civic, business, and educational partners to advance the College’s mission and visibility throughout the service area.

7. Coordinate press releases, media interviews, public statements, and serve as the College spokesperson when appropriate.

8. Develop and manage internal communication channels to promote consistent information flow, engagement, and alignment across all campuses and departments.

9. Support and promote College events, official functions, and special initiatives through planning, communication, and community coordination.

10. Lead crisis communication efforts and manage sensitive public information to protect and strengthen the College’s reputation.

11. Monitor and analyze marketing and communication performance metrics to guide data-driven decision-making and continuous improvement.

12. Develop and publish an annual community impact report or similar publication to highlight institutional achievements and partnerships.

13. Prepare and manage annual budgets for marketing, communications, and digital operations, ensuring effective allocation of resources.

14. Provide strategic leadership for the college’s dual enrollment efforts, including the development, promotion, and continuous improvement of programs in partnership with local high schools, ensuring alignment with institutional enrollment goals and community workforce needs.

15. Direct and coordinate marketing and community engagement initiatives that support dual enrollment growth, including targeted outreach campaigns, relationship-building with K–12 partners, and oversight of communication strategies that increase awareness and access.

16. Supervise and manage Recruiting and Outreach Specialists, establishing performance expectations, guiding recruitment strategies, and ensuring their efforts effectively support the college’s enrollment goals.

17. Work closely with the President, Vice Presidents, and division leaders to align communications and outreach strategies with College-wide goals.

18. Represent the College at community events, civic meetings, and professional organizations while upholding high standards of ethics, professionalism, and confidentiality.

19. Perform other related duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

MINIMUM EDUCATION and/or EXPERIENCE

A minimum of a master's degree from an accredited institution is required. A minimum of fifteen (15) years of progressively responsible experience in education, marketing, public relations, or community engagement, preferably in higher education required.

KNOWLEDGE, SKILLS AND ABILITIES:

1. Demonstrated leadership experience in marketing, communications, public relations, or community engagement.

2. Proven ability to manage complex projects, multiple platforms, and diverse stakeholder relationships.

3. Exceptional written, verbal, and interpersonal communication skills.

4. Ability to multi-task and prioritize issues.

5. Ability to establish and maintain effective working relationships with students, other employees, and the public in a pleasant and effective manner.

6. Ability to work and communicate with a variety of people from diverse backgrounds including students, parents, college employees, and the public.

7. Ability to handle various situations in a professional manner.

8. Conscientious- care about how work is done and wanting to do a good job.

9. A focus on details.

10. A focus on being friendly and patient in responding to customer needs.

11. Proficient computer usage.

12. Understanding of the College’s mission and vision.

13. Confidence in decision making and communication skills.

14. Demonstrated commitment to the community college philosophy.

15. Demonstrated experience in data-based decision-making.

16. A positive attitude regardless of circumstances at hand.

17. Willingness and desire to learn new things and apply that learning.

18. Willingness to maintain flexibility in order to meet the needs of the department.

Application Procedures/Additional Information

APPLICATIONS ARE ONLY ACCEPTED ONLINE AT:
https://www.bscc.edu/about/employment-opportunities

BACKGROUND CHECK STATEMENT:
In accordance with Alabama Community College System Policy and guidelines, the applicant chosen for employment will be required to sign a consent form. Employment will be contingent upon the receipt of a clearance notification from the criminal background check.

Bevill State Community College is an equal opportunity employer. It is the policy of the Alabama Community College System, including all post secondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Bevill State Community College will make reasonable accommodations for qualified disabled applicants or employees. The college reserves the right to withdraw this job announcement at any time prior to the awarding. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process. Bevill State Community College participates in the E-Verify system to verify employment eligibility for all newly-hired employees.

Bevill State Community College is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels. Questions about the accreditation of Bevill State Community College may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org). Specific questions regarding Bevill State's educational programs, admissions, and other matters related specifically to the College should be forwarded directly to the college.

If you need assistance, please contact the Human Resources Department.
Monday - Thursday: 7:30 am - 5:30 pm
Friday: 7:30 am - 11:30 am
205-387-051, ext. 5784.

If you need technical assistance after reviewing the instructions, please contact:
NEOGOV Customer Service
Monday-Friday: 8:00 am - 5:00 pm PST
(855) 524-5627.