Demo

Sales Coordinator

Ensemble Hospitality
Santa Cruz, CA Full Time
POSTED ON 12/25/2025
AVAILABLE BEFORE 1/25/2026
https://labahiahotel.com/careers/

La Bahia Hotel and Spa is seeking a creative and detailed-oriented Sales Coordinator who plays a key role in promoting and enhancing the guest experience through strategic brand engagement and support of the sales team. This position will assist in supporting and deploying high-impact promotional content, targeted emails, and social media campaigns to strengthen customer engagement. This role will collaborate with the sales and marketing teams, helping identify new business opportunities, nurture client relationships, and promote La Bahia Hotel & Spa’s premium offerings. By delivering impeccable service and innovative programming, the Sales & Marketing Coordinator will uphold La Bahia Hotel & Spa’s service standards (inspired by Forbes) while elevating our beachfront property.

RESPONSIBILITIES AND JOB DUTIES:
  • Assist the sales team in preparing proposals, contracts, and promotional materials for corporate, group, and leisure bookings.
  • Track and manage leads in the CRM system, ensuring timely follow-ups and accurate reporting.
  • Coordinate site inspections, sales blitzes, and client meetings to drive conversions.
  • Research market trends, competitor activity, and potential business opportunities.
  • Assist in managing the hotel’s social media channels (Instagram, Facebook, etc.), creating engaging content (photos, videos, reels) to showcase amenities, events, and promotions.
  • Schedule and monitor posts, respond to comments/messages, and analyze performance metrics.
  • Ensure brand consistency across all marketing materials and platforms.
  • Assist in developing and executing email marketing campaigns and paid ads to attract guests and boost direct bookings.
  • Design visually appealing collateral (brochures, flyers, presentations) that align with brand standards.
  • Support promotional events, partnerships, and influencer collaborations to increase brand visibility.
  • Work with photographers/videographers to capture high-quality property images (rooms, dining, amenities).
  • Assist in coordinating on-property events, weddings, and group stays with cross-departmental teams.
  • Help coordinate press visits, FAM trips, and collaborations to boost visibility.
  • Track RSVPs and engagement for hosted events, VIP nights, or loyalty programs.
  • Manage the marketing calendar, budgets, and vendor communications.
  • Maintain inventory of sales/marketing materials and promotional items.
  • Assist sales with lead generation tools (e.g., targeted LinkedIn outreach).
  • Support special projects like seasonal packages, loyalty programs, or CSR initiatives.
  • Provide exceptional customer service to clients, vendors, and internal stakeholders.
  • Perform all other duties that may be assigned as needed by your manager.
The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

ABOUT US:
Set against the stunning backdrop of Santa Cruz’s pristine coastline, La Bahia Resort & Spa is poised to become a premier destination for luxury hospitality and events. Our mission is to provide guests with unparalleled service, exquisite accommodations, and unforgettable experiences.

DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
As part of your job application and the Company’s evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:
CATEGORY EXAMPLES BUSINESS PURPOSE
Personal Identifiers
Name, alias, postal or mailing address, email address, telephone number, social security number, driver’s license or state identification card number, passport number

1. To comply with state and federal law and regulations requiring; employers to maintain certain records;
2. To evaluate your job application and candidacy for employment;
3. To obtain and verify background check and references; and
4. To communicate with you regarding your candidacy for employment.

Pre-Hire Information Job application, resume, background check results, job interview notes, and candidate evaluation records Same as above
Employment History
Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations

Same as above

Education Information
Information from resumes regarding educational history; transcripts or records of degrees, vocational certifications, licenses obtained

Same as above

If you become employed by the Company, the Company will notify you of additional categories of Personal Information that it collects, receives, and maintains for business purposes.

Salary.com Estimation for Sales Coordinator in Santa Cruz, CA
$60,456 to $80,653
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