PPC Manager/Paid Digital Advertising Manager

PPC Manager - Supplements Industry

We are seeking a skilled and data-driven PPC Manager to join our growing supplements company. The ideal candidate will be responsible for developing, implementing, and optimizing our pay-per-click advertising campaigns across various digital platforms.

Responsibilities

• Develop and execute PPC strategies to achieve our business objectives, including lead generation, sales growth, and brand awareness in the supplements market.
• Manage and optimize campaigns across multiple platforms, including Amazon, Google Ads, Bing Ads, Meta and other social media advertising channels.
• Conduct thorough keyword research specific to the supplements industry and target audiences.
• Collaborate with internal teams to create compelling video, webpage and ad copy that resonates with health-conscious consumers and complies with industry regulations.
• Monitor and analyze campaign performance, adjusting bids, budgets, and strategies to maximize ROI.
• Perform A/B testing on ads, keywords, and landing pages to improve engagement and conversions.
• Track and report on key performance indicators (KPIs) to stakeholders, providing insights and recommendations for improvement.
• Stay updated on the latest trends in PPC advertising and the supplements industry designing and implementing innovative strategies.
• Collaborate with the marketing and sales teams to ensure PPC efforts align with overall marketing goals and brand messaging.

Requirements

• Bachelor's degree in Marketing, Digital Media or related field
• Proven experience as a PPC Manager or Digital Marketing Specialist, preferably in the health and wellness sector.
• Proficiency in PPC platforms such as Amazon Ads (MUST HAVE), Google Ads, Bing Ads, and social media advertising tools.
• Amazon store management experience.
• Strong analytical skills with experience in data analysis and reporting.
• Excellent knowledge of SEO principles and their application to PPC campaigns.
• Familiarity with analytics tools like Google Analytics, Helium 10, and data visualization software.
• Outstanding communication skills and ability to translate complex data into actionable insights.
• AdWords certification is a plus.
• Must be willing to work in office 5 days/week and be within a 45 minute commute of Middlesex, NJ.

Skills

• Analytical thinking with strong mathematical abilities.
• Creativity in developing unique ad strategies for the supplements market.
• Attention to detail in managing multiple campaigns simultaneously.
• Ability to work independently and as part of a team.
• Excellent time management and organizational skills.
• Adaptability to rapidly changing digital advertising landscapes.

If you are passionate about digital marketing, have a keen interest in the supplements industry, and thrive in a fast-paced environment, we encourage you to apply for this exciting opportunity to drive our company's growth through effective PPC management.