What are the responsibilities and job description for the Regional Marketing Lead position at Energy Systems Group, LLC.?
ESG is seeking a dynamic and results-oriented Regional Marketing Lead to support brand awareness, sales enablement, and client engagement initiatives across the Eastern United States. This role will partner closely with sales, business development, and corporate marketing to design and execute campaigns tailored to local market needs. The Regional Marketer will play a key role in ensuring national strategies are brought to life with regional relevance, helping drive pipeline growth and strengthen client relationships.
This position is fully remote, but requires being in the US Central or US Eastern time zones. It is strongly preferred to be located on the East Coast (ideally in VA, NY, or FL) to align with existing teams. Expected travel up to 25%.
The essential functions of the position include:
- Client Engagement: Partner with account teams to develop and execute strategies that support our clients' communications needs to reach their own community.
- Sales Enablement: Partner with sales teams to create targeted collateral, presentations, and other materials that support prospecting and client engagement.
- Event & Trade Show Support: Manage marketing messaging for local trade shows, conferences, and client events, ensuring brand consistency. (On-site trade show attendance is not a part of this role)
- Offer Development: Collaborate with sales and engineering teams to develop marketing materials for complex, regional offers.
- Regional Storytelling: Adapt national content and messaging for regional audiences, ensuring relevance and impact on clients in their geographies.
- Market Insights: Monitor regional trends, competitors, and customer feedback to inform marketing strategy and identify new opportunities.
- Digital Engagement: Collaborate with corporate teams to extend digital campaigns (email, social media, paid media) into regional markets.
- Performance Tracking: Measure and report on the effectiveness of regional marketing activities, providing recommendations for improvement.
Your background includes:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Five to seven (5-7) years of marketing experience, preferably in B2B or professional services.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Excellent written and verbal communication skills.
- Experience with marketing automation, CRM platforms (e.g., HubSpot, Salesforce), and analytics tools is preferred.
- Ability to work collaboratively across functions and thrive in a fast-paced environment.
Attributes for Success:
- Creative problem-solver with a data-driven mindset.
- Strong interpersonal skills to build trust and collaboration with sales and external partners.
- An eye for design, to write and create compelling materials, using the approved tools and vendors.
- Flexibility to adapt strategies to local market needs while maintaining brand consistency.
- A proactive self-starter with attention to detail and a passion for delivering measurable results.
What we bring to you:
- Professional growth and development programs including tuition reimbursement
- Comprehensive health, dental, vision insurance plans and wellness plans for employee and your family
- Life insurance, short-term disability, long-term disability, and supplemental benefits
- 401(k) Savings Plan
- Nine Paid Holidays
- Paid Vacation and Personal/Sick Leave
- Paid Parental Leave for the birth, adoption, or placement of a child/children
- Highly competitive salaries and incentive structure
We want you to know:
ESG is an Equal Employment Opportunity Employer. We value talent and understand that our colleagues allow us the opportunity to deliver an exceptional customer experience. We achieve our goals through teamwork and conduct our business with integrity. Join our world-class team to provide mission-critical infrastructure solutions for K-12 schools and universities to local, state and federal government agencies and more.
This Company shall abide by the requirements of 41 CFR * 60-1.4(a), 60-300.5(a), and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.
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Energy Systems Group prides itself on being an equal opportunity employer. It is the policy of Energy Systems Group to implement opportunities for all qualified applicants without regard to race, color, religion, sex, age, national origin, sexual orientation, or physical or mental disability, veteran, or any other legally protected status, as embodied in federal, state, and local legislation. Equal employment is a part of all of our personnel policies and practices, including but not limited to, all hiring, placement, promotions, transfers, advertising, training, and termination policies.