What are the responsibilities and job description for the Field Marketing Manager - Growth position at Encord?
About Us
At Encord, we're building the AI infrastructure of the future. The biggest challenge AI companies face today is not half as glamorous as the outside world may think: it's all about data quality. In fact, the success of any AI application today relies on the quality of a model's training data — and for 95% of teams, this essential step is both the most costly, and the most time-consuming, in getting their product to market.
As ex-computer scientists, physicists, and quants, we felt first-hand how the lack of tools to prepare quality training data was impeding the progress of building AI. AI today is what the early days of computing or the internet were like, where the potential of the technology is clear, but the tools and processes surrounding it are still primitive, preventing the next generation of applications. This is why we started Encord.
We are a talented and ambitious team of 75 , working at the cutting edge of computer vision and deep learning, backed by top investors, including CRV and Y Combinator, leading industry executives like Luc Vincent, former VP of AI at Meta, and other top Bay Area leaders in AI. We are one the fastest growing companies in our space, and consistently rated as the best tool in the market by our customers. We have big plans ahead and are looking for a rockstar Field Marketing Manager to join our marketing team!
About You
You are an energetic field and channel marketer with a “can-do” attitude and exceptional attention to detail to execute programs Encord field sales and sales development teams to drive demand and accelerate existing opportunities. The ideal candidate will be an all-out team player, but at the same time, be a hands-on self-starter, driven, a great relationship builder, and someone passionate about owning initiatives from beginning to end.
What We Look For
In this role, you will initially assist in developing multi-touch, multi-dimensional programs, including events, and, over time, expand into regional campaign execution. You’ll see first-hand how a fast-growing AI DevOps company builds a world-class brand and delivers world-class marketing programs to support our field sales and account management teams. You will report to the VP of Marketing. You will work with key sales and marketing stakeholders at our San Francisco and London hubs to design and execute the field marketing strategy flawlessly.
The Impact You Will Have
What We Offer
Our work is at the cutting edge of computer vision and deep learning, which also includes working on solving unsolved problems within those fields.
At Encord, we're building the AI infrastructure of the future. The biggest challenge AI companies face today is not half as glamorous as the outside world may think: it's all about data quality. In fact, the success of any AI application today relies on the quality of a model's training data — and for 95% of teams, this essential step is both the most costly, and the most time-consuming, in getting their product to market.
As ex-computer scientists, physicists, and quants, we felt first-hand how the lack of tools to prepare quality training data was impeding the progress of building AI. AI today is what the early days of computing or the internet were like, where the potential of the technology is clear, but the tools and processes surrounding it are still primitive, preventing the next generation of applications. This is why we started Encord.
We are a talented and ambitious team of 75 , working at the cutting edge of computer vision and deep learning, backed by top investors, including CRV and Y Combinator, leading industry executives like Luc Vincent, former VP of AI at Meta, and other top Bay Area leaders in AI. We are one the fastest growing companies in our space, and consistently rated as the best tool in the market by our customers. We have big plans ahead and are looking for a rockstar Field Marketing Manager to join our marketing team!
About You
You are an energetic field and channel marketer with a “can-do” attitude and exceptional attention to detail to execute programs Encord field sales and sales development teams to drive demand and accelerate existing opportunities. The ideal candidate will be an all-out team player, but at the same time, be a hands-on self-starter, driven, a great relationship builder, and someone passionate about owning initiatives from beginning to end.
What We Look For
- 2 years of experience end-to-end management of first-party physical and digital events for B2B high-growth software companies
- Technical aptitude and willingness to learn and represent the product
- Experience running third-party conferences from contract to post-event follow-ups
- Experience working with a direct sales team, sales development teams (BDRs), and other cross-functional partners
- Experience holding event budget authority and managing budgets across an event series
- Experience having pipeline building responsibility
- Experience with Hubspot is nice to have
- Some travel for onsite events execution and support will be required
In this role, you will initially assist in developing multi-touch, multi-dimensional programs, including events, and, over time, expand into regional campaign execution. You’ll see first-hand how a fast-growing AI DevOps company builds a world-class brand and delivers world-class marketing programs to support our field sales and account management teams. You will report to the VP of Marketing. You will work with key sales and marketing stakeholders at our San Francisco and London hubs to design and execute the field marketing strategy flawlessly.
The Impact You Will Have
- Responsible for the development and execution of the Field Marketing strategy based on the allocated budget and pipeline targets
- Execute a mix of roundtables, workshops, executive events, industry-targeted events, and 3rd party events that will help you meet and exceed company targets
- Exceed registration and attendance targets for virtual/live field events
- Streamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion
- On-budget execution of programs with timely and accurate reconciliation with Finance stakeholders
- Consistent best practice sharing and optimized conversion rates of all programs based on first and learning, feedback, and data.
What We Offer
- Competitive salary, commission and equity in a hyper growth startup.
- Real opportunities to grow. We’re growing insanely fast and you’ll have all the opportunities for growth that you can handle.
- Strong in person culture. We're 3-5 days a week in our newly-launched loft office in North Beach.
- Flexible PTO to recharge.
- Annual learning and development budget.
- 18 paid vacation days federal holidays.
- Lots of opportunities for travel (all around the US, to London & Europe).
- Bi-annual off-sites and monthly socials.
- Health, dental and vision insurance.
Our work is at the cutting edge of computer vision and deep learning, which also includes working on solving unsolved problems within those fields.
Salary : $100,000 - $170,000