What are the responsibilities and job description for the Director, New Business Development, NA position at ENCOMPASS DIGITAL MEDIA LLC?
Director, New Business Development, NA
ATL preferred (Hybrid: in offices, Mondays, Wednesdays & Thursdays in-office)
Reports to: VP, Sales
About Encompass Digital Media
Encompass is a global Managed Services company delivering end-to-end video solutions to broadcast and media companies. We specialize in content acquisition, management, and distribution across any platform, anywhere in the world.
Position Summary
We are seeking a dynamic, results-driven Director, New Business Development to lead our sales efforts across the European region. This senior-level role is focused on hunting new business, identifying strategic opportunities, and driving revenue growth. The ideal candidate is a go-getter with a “win-the-day” mentality, passionate about building relationships, understanding market dynamics, and closing deals.
Key Responsibilities:
- Proactively identify, pursue, and secure new business opportunities across the European media and entertainment landscape.
- Develop and execute strategic sales plans to build a robust pipeline of prospects and convert leads into long-term clients.
- Conduct market research to understand customer needs, industry trends, and competitive positioning.
- Cultivate relationships with key decision-makers at broadcasters, content owners, OTT platforms, and media companies.
- Collaborate with internal teams (Product, Marketing, Operations) to tailor solutions that meet client requirements.
- Lead negotiations and close high-value deals that align with Encompass’s strategic goals.
- Represent Encompass at industry events, conferences, and client meetings across Europe.
- Must be able to provide regular daily, weekly monthly reporting on pipeline development, sales forecasts, and market insights within CRM.
Required Education & Experience:
- Proven track record of successfully closing complex B2B sales in the media, broadcast, or technology sectors.
- Successful track record of leading, orchestrating and completing complex RFI, RFPs, RFQs.
- Minimum of 10 years in business development or sales leadership roles, preferably in the NA market with Broadcast Media based customers, D2C, OTT, System integrators etc.
- Deep understanding of media workflows, content distribution, and digital platforms, onprem and cloud and SaaS workflows.
- Must have key contacts and experience in High Value Sports Business across Europe.
- Experience selling cloud-based media services, live event solutions, or managed broadcast services.
- Familiarity with European regulatory environments and media licensing frameworks.
- Existing network of contacts within European broadcasters, sports leagues, or streaming platforms.
- Experience working in a matrixed global organization.
- Seasoned CRM user in Saleforce, Hubspot, Monday.com etc.
- Must have extensive experience using Microsoft 360, Word, PPTX, Spreadsheet, Smartsheet, Jira, Confluence, etc. and other sales enablement tools.
Required Skills:
- Exceptional communication, negotiation, and relationship-building skills.
- Strong analytical skills with the ability to interpret sales data and market trends to inform strategy.
- Self-starter with a high level of initiative, energy, and a relentless drive to succeed.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
- Willingness to travel across NA as needed and work with a Global matrix organization
- Must have a collaborative/ team work centric approach
Key Performance Indicators (KPIs):
- New Revenue Generation: Achieve quarterly and annual new business revenue targets.
- Pipeline Growth: Build and maintain a qualified sales pipeline with clear progression stages.
- Conversion Rate: Maintain a high lead-to-close ratio, demonstrating strong sales effectiveness.
- Client Acquisition: Secure a targeted number of new logos (clients) per quarter.
- Sales Cycle Efficiency: Reduce average time-to-close through strategic engagement and negotiation.
- Sales Hygiene: keep Hubspot/ Netsuite- EDM’s CRM updated on daily basis
- Market Penetration: Expand Encompass’s footprint in priority European markets and verticals.
- Customer Engagement: Increase the number of high-quality meetings and proposals delivered monthly.
- Cross-Functional Collaboration: Demonstrate effective coordination with internal teams to deliver tailored solutions.
Encompass Digital Media is an Affirmative Action and Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. M/F/Disability/Veteran