Amazon Advertising Manager

Job Title: Amazon Advertising Manager

Position Type: Full Time / Onsite

Salary Range: 100K – 150K

ESSENTIAL DUTIES AND RESPONSIBILITIES

The Amazon Advertising Manager will lead the strategic planning, execution, and optimization of Amazon paid media initiatives across a growing portfolio of brands and product categories. This role is responsible for driving profitable growth, improving advertising efficiency, and developing scalable marketing strategies that strengthen overall marketplace performance.

• Develop, manage, and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and additional Amazon advertising platforms.
• Oversee large-scale advertising budgets while maintaining profitability targets, ROAS goals, and overall account efficiency.
• Analyze campaign performance, keyword trends, conversion metrics, and competitive activity to identify opportunities for growth and optimization.
• Build and execute innovative advertising strategies designed to scale sales performance across multiple brands and extensive SKU catalogs.
• Monitor and improve TACOS, ACOS, CTR, CVR, and other critical advertising KPIs.
• Collaborate closely with leadership, sales, creative, and eCommerce teams to align advertising strategies with broader business objectives.
• Conduct ongoing market, category, and competitor research to identify emerging trends and marketplace opportunities.
• Utilize advanced spreadsheet modeling and data analysis to support forecasting, reporting, budgeting, and strategic decision-making.
• Manage advertising operations within Amazon Seller Central and/or Vendor Central environments.
• Provide regular reporting, performance recaps, and strategic recommendations to leadership with clarity and accuracy.
• Identify inefficiencies, operational risks, and growth opportunities proactively while implementing scalable solutions.
• Maintain strong organization, attention to detail, and accountability across all advertising initiatives.
• Perform related duties as assigned.

COMPETENCIES

• Extensive knowledge of Amazon-specific advertising strategies, campaign structures, bidding methodologies, and optimization techniques.
• Strong understanding of Amazon Seller Central and/or Vendor Central advertising ecosystems.
• Experience managing monthly advertising budgets exceeding $150K.
• Demonstrated success managing multiple brands and/or large SKU catalogs.
• Strong digital marketing background with the ability to develop fresh, innovative, and growth-oriented strategies.
• Advanced Microsoft Excel and spreadsheet analysis skills, including reporting, forecasting, and performance analysis.
• Strong analytical mindset with the ability to interpret large data sets and make data-driven decisions.
• Highly organized, detail-oriented, and execution-focused.
• Strong communication and collaboration skills with the ability to work cross-functionally and present insights clearly to leadership.
• Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy and efficiency.
• Strong understanding of eCommerce performance metrics, marketplace trends, and retail profitability drivers.

EDUCATION AND EXPERIENCE

3-5 years of Amazon advertising, PPC management, and digital marketing experience required.

• Experience managing large-scale Amazon advertising programs, substantial monthly ad budgets, and high-volume product catalogs strongly preferred.
• Experience in eCommerce, consumer products, home goods, accessories, or related categories preferred.