What are the responsibilities and job description for the Digital Marketing Specialist position at Empowered Staffing?
About the Company Empowered Staffing is partnered with a top digital marketing agency recognized as one of the most respected and long-standing in the industry. Our client specializes in paid search, paid social, Amazon advertising, SEO, and is expanding into website performance. They help clients grow their businesses through data-driven, expertly managed digital campaigns that deliver measurable results. About the Role Our client is seeking a Digital Marketing Specialist (Paid Search focus) who is eager to make an impact in a fast-paced, collaborative environment. You’ll manage and optimize paid search campaigns across multiple client accounts, working alongside experienced digital marketers to deliver outstanding results. This role is ideal for someone with a strong foundation in Google Ads, a sharp analytical mindset, and a desire to grow within a supportive, high-performing agency environment. Key Responsibilities • Plan, execute, monitor, and optimize paid search campaigns across Google Ads and related platforms. • Conduct keyword research, audience targeting, and A/B testing to improve campaign performance and ROI. • Analyze campaign data to identify trends and develop actionable insights. • Collaborate with Account Managers to prioritize deliverables and ensure client goals are met. • Identify opportunities to enhance efficiency through automation or AI-based tools. • Stay up to date on industry trends, new platform features, and emerging technologies in digital marketing and AI. Qualifications • Bachelor’s degree in Marketing, Business, or a related field. • 1–3 years of paid search (PPC/SEM) experience — agency or in-house. • Solid understanding of PPC fundamentals including bidding, keyword strategy, and analytics. • Google Ads Certification preferred. • Strong analytical and problem-solving skills with attention to detail. • Self-motivated, proactive, and eager to grow. Benefits: • Health benefits with employer contribution • Retirement plan with employer match • Paid Time Off (PTO, Sick, Personal, Holidays, and your birthday!) • And much more!