What are the responsibilities and job description for the Director of Marketing position at Empower Work?
About Empower WorkEmpower Work is a national nonprofit on a mission to create healthy, equitable workplaces where people are valued, supported, and empowered in ways that support their economic mobility, emotional well-being, and career success. We believe that when people thrive at work, communities, companies, the economy, and our democracy thrive. To get there, we need to dramatically shift cultural norms and expectations within workplaces, and transform how people are supported in certain critical, opportunity-altering professional moments.How We Fuel ChangeTo achieve our mission, we take a three pronged approach:Direct service - our free, confidential text line improves well-being for workers through coaching and resources that support increased confidence, clarity, agency, empowerment, and economic security – all rooted in equity.Training and community - we improve workplace skills, practices, and education through our training platform for both volunteers and community partners.Policy and practice change - we root approaches to systemic workplace change in worker’s experiences through data and stories.Since we launched in 2018, we’ve supported over 513,000 workers across the United States - but there are 40M lacking resources and support that will grow significantly in the coming years. We are ready to meet the need.We have created a new category of worker support that significantly improves worker well-being. To grow to serving 3-5M and beyond, we’re looking for an innovative marketer with experience unlocking growth for category creation products.Our North Star for 2026 is to cement Empower Work as the category leader in first-response, confidential, real-time workplace support and navigation - making this kind of help nameable, findable, and trusted in the *exact* high-stakes moment people need it.You’ll join a remote-first, nimble, collaborative, creative, and independent team as well as a community of driven, accomplished professionals who are passionate about making workplaces across the U.S. safe environments, rich in opportunity for everyone. The RoleWe’re hiring a Director of Marketing to drive net-new user growth for “help seekers” (individuals looking for support) while also building brand visibility, partner marketing momentum, and earned media over time.This is a 40/60 strategy-to-execution role: you will shape the plan along with executive leadership and then personally run the work as a senior individual contributor who can “push the buttons,” ship campaigns, and iterate quickly. You will own marketing channel performance and spend planning in collaboration with the CEO and CGO, and guide a lean set of marketing resources (junior talent contractors/vendors) to build the systems that make our growth repeatable.This role is ideal for a mission-driven marketer who has operated in high-performing environments (e.g., scaled technology-based nonprofits, socially conscious products) and wants a growth role in a smaller, but growing organization where their leadership and execution capacity can materially shape outcomes. The role reports to the CEO and will manage one FTE.What You’ll Own (Responsibilities)1) Net-New User Growth (Primary KPI)Own the growth plan and execution to increase net-new users/help seekers served month-over-monthBuild and manage a measurable acquisition activation model (channel targets, conversion assumptions, customer satisfaction)Create a weekly operating cadence (dashboard, insights, priorities, experiments, decisions)2) Category Creation MarketingActualize the refined brand positioning to build adoption of a service many people don’t yet know exists, helping workers recognize their situation as legitimate, nameable, and worthy of supportDevelop messaging, campaigns, and content that reach people before they think to search, and make Empower Work feel immediately relevant and safeEnsure positioning, tone, and narrative consistency across channels3) Multi-Channel Acquisition Lifecycle Execution Own day-to-day execution and optimization across a practical 2026 channel mix, including:Website conversion optimizationSEO (including programmatic/landing-page strategies)Email/lifecycle journeys (onboarding, re-engagement, referral prompts)Social content/campaigns (distribution and testing)Paid experiments (as budget allows)Emerging channels/tools that increase efficiency (including responsible use of AI no-code tooling)4) Partnerships, Referrals, and Community-Led GrowthSupport in our efforts to build and scale partner referral pathways with organizations workers already trust (e.g., community-based orgs, workforce centers, advocacy groups, social service providers)Create partner enablement toolkits and lightweight co-marketing motions that drive measurable referral volumeCollaborate with Partnerships Lead to support partner marketing as a secondary growth lever (without owning partnerships themselves)5) Content and Editorial SystemsShape content strategy that drives demand and reduces friction to engagement in collaboration with marketing team membersWrite/edit key assets personally; manage team members, contractors/vendors for production supportWork with team to develop repeatable campaign templates and calendars to keep output consistent6) Analytics, Marketing Ops, and Budget OwnershipDefine and track KPIs tied to growth (e.g., net-new users, channel conversion rates, referral volume, returning users), plus secondary indicators (share of voice, press mentions, partner leads)Own the marketing tech stack and performance reporting; improve efficiency through smart tooling and workflowsPlan and manage marketing spend in collaboration with the CEO7) Team Leadership Manage and develop team members and external resources; set clear priorities, timelines, and quality standardsBuild from the ground up with lean resources; high judgment, strong prioritization, and comfort with ambiguity requiredWhat We’re Looking ForExperience & Capabilities9-10 years of relevant marketing experience, with hands-on ownership of multi-channel growth executionDemonstrated ability to drive specific growth KPIs (acquisition, activation, conversion, retention) with an experimentation mindsetExperience marketing “invisible” services and/or category creation, especially in high trust contexts (e.g., crisis support, worker rights, healthcare-adjacent services)Strong analytical orientation: you can instrument funnels, interpret data, and make tradeoffsExcellent writing / editing skills; you can produce crisp messaging and campaign copy quicklyPrior experience managing at least one direct report and/or leading junior contributors/contractorsWorking StyleOperates at both 30,000 feet and 10 feet: sees the path, then executes itCollaborative, low-ego, high accountability; strong cross-functional partnerPractical problem-solver who can build systems and ship consistently in a distributed environmentDeep respect for - and cultural competence with - the workers and communities Empower Work servesYou’ll thrive at Empower Work if...You don’t just want to optimize funnels - you want to help people realize they need and deserve support.You are energized to lead the team that communicates Empower Work’s mission to build healthy, equitable workplaces.You love testing new growth tactics and know when to double down on approaches that are helping us reach more vulnerable workers.You are analytically minded, but also have a high quality bar for written and creative work.You enjoy managing and executing.You understand how to use modern marketing and data tools to drive efficient growth.You are an eager learner comfortable trying new things in service of continuous learning, improvement, and innovation and modeling that for the team.You find joy in collaborating and helping others and aren't shy about asking for help when needed.You enjoy variety and adapting within growing, distributed organizational environments.You are a self-aware and conscientious communicator.You understand and are curious about workplace culture, organizational politics, and industry challenges. Important DetailsLocation: Remote, with minimal travel 1-2 times a year to the Bay Area for team building. Strong preference for Bay Area-based candidates. Empower Work’s HQ is in San Francisco. Open to candidates in states we already have team members including California, Georgia, Illinois, New Jersey, Tennessee, Texas, and Washington. Time: Full time. Compensation and Benefits: Dependent on location and experience. This role pays $95,000- $105,000 for candidates in the Bay Area. We adjust final salaries based on location and experience. More information on salary based on your permanent location will be discussed in the interview process. Benefits include 12ish paid holidays, unlimited paid vacation, paid sick time, paid family and medical leave, QSEHRA healthcare reimbursement, 401K through Betterment, workspace stipend, and professional development funds. This position is exempt.Reporting: This role will report to the CEO and currently has one direct report. Over time it is anticipated this team will grow and include more direct reports.What’s the application process and timeline? This is the tentative schedule. Flexibility will be held as much as possible for candidates and the Empower Work team.Applications Open and Reviewed (March 6-April 6): The application should take about 20 minutes. We’re looking for personalized, authentic to you answers (we love AI for some things, but for your human answers, we have real humans reviewing!).Phone Interviews (ongoing through April 8th): Initial phone conversations for about 30 minutes.Zoom Interview with key colleagues (April 8-17th): The Zoom interview of about 30-60 minutes will dig into the details of your experience professionally. These will be with members of the team so that you can learn more about the organization and we can dig into any final questions to ensure mutual alignment. Projects (April 17-24th): If moving to the project phase, you will receive a project scope which will take 1-2 hours to complete. In Person Final Interviews (April 27th - May 1st): These will be 2-3 hour interviews with the CEO and other team members.Reference Calls: Final candidates will share 3 professional references and we will reach out to them for 15 minute phone calls.Final Offer Made in late April or early MayIs the full team remote? Will it stay that way? When we started Empower Work, our staff were all located in the Bay Area. Since the beginning, our volunteers have been across the country - and the world. We are now a remote team with people in California, Washington, Illinois, Georgia, New Jersey, and Tennessee. This position can be based anywhere in the United States. We gather 1-2 times a year in the Bay Area. Additional InformationHiring, supporting, and empowering a diverse, inclusive, collaborative team is at the core of our mission. We strongly encourage people of color, first-generation Americans, first in their family to pursue higher education or join a new industry, people with disabilities, members of the LGBTQ community, and women to apply. Empower Work is an equal opportunity employer. This means all qualified applicants will receive consideration and will not be discriminated against people because of race, ethnicity, sex, age, religion, national origin, marital status, pregnancy, personal appearance, veteran status, disability, sexual orientation, gender identity or expression, family responsibilities, or political affiliation. Ready to apply?If you share our values and our enthusiasm for empowering people to thrive at work, we’d love to review your application! Instead of a cover letter, we ask you to submit your resume and answer three questions to share a bit more about you.Note: You'll need valid U.S. work authorization to join us.Powered by JazzHREWQ5lpibG4
Salary : $95,000 - $105,000