What are the responsibilities and job description for the Social Media & Content Marketing Specialist position at Empower Sleep?
Company Description: Empower Sleep provides sleep care online using continuous sleep vitals to unlock optimal health. Sleep is the foundation of our health – and we're on a mission to make good-quality sleep accessible to everyone.
With a strong focus on integrative/holistic care and outcomes, our platform aims to ensure health and wellness improvements for every member. Our vertically integrated platform supports members through the full care journey, from in-home sleep testing and digital diagnosis with sleep physicians to treatment delivery and ongoing care.
Empower Sleep provides world-class sleep care without the hassle of the traditional healthcare system (which can take > 3 months).
We're founded by a team of world-class sleep physicians, engineers, and operators. Now, we're growing our marketing team and looking for a driven Marketing & Social Media specialist to help us tell our story.
Our platform and practice thrive on leadership, autonomy, and operating remotely.
Role Description:
- The Social Media & Content Marketing Specialist is a full-time, on-site role based in Irvine, CA.
- This role is responsible for planning, creating, and publishing engaging content across social media platforms to increase brand awareness.
- The Specialist will manage social media calendars, develop campaign concepts, monitor performance metrics, and optimize content based on data insights. Day-to-day tasks include collaborating with internal teams, writing, designing visual assets: posters, graphics, short-form content, for social content,
- Respond to audience engagement and align content with broader digital marketing initiatives.
- The role also involves staying up to date with industry trends and best practices in social media and content marketing within digital healthcare.
Qualifications
- Strong skills in Social Media Marketing and Social Media Content Creation, with experience managing brand channels and campaigns.
- Proficiency in Digital Marketing and Marketing strategies, including audience targeting and performance tracking.
- Excellent Communication skills, with the ability to translate complex healthcare concepts into clear, engaging content.
- Experience with social media analytics tools, content planning, and basic design or multimedia tools (e.g., Canva, Adobe Creative Cloud) is beneficial.
- Ability to work on-site in Irvine, CA, collaborate with cross-functional teams, and manage multiple projects and deadlines.
- Prior experience in healthcare, wellness, or a mission-driven digital product environment is a plus.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.