What are the responsibilities and job description for the Marketing Operations Specialist position at Employer Services Corporation?
ESC is a growing HR outsourcing & employment administration company, headquartered in Amherst, which administers payroll, benefits, and human resources consulting services for our clients. We are a people-centric organization with a focus on culture. We work smart and have fun in a team-oriented environment, working together to provide HR, payroll, benefits, and HRIS services to businesses of all sizes and types.
Our Marketing Operations Specialist blends sales enablement, marketing, and data management and works closely with the VP of Sales & Marketing.
Key responsibilities include but are not limited to:
- Manage ESC’s instance of Hubspot, including developing/maintaining segments, customizations, data integrity, troubleshooting, etc.
- Collaborate on & execute ESC’s inbound strategy.
- Support lead generation, nurture streams, client retention campaigns and ongoing efforts.
- Maintain reporting mechanism and success metrics.
- Manage and execute ESC’s corporate communications, maintain internal corporate communication calendar.
- Participate in collaboration with related marketing / lead gen vendors.
- Coordinate ESC’s blog.
- Support corporate events and seminars, including invitations, RSVPs, logistics, attendance, and follow up
- Maintain ESC’s internal brand portal.
- Day-to-day website updates (via Wordpress).
- Coordinate ESC social media accounts – LinkedIn and YouTube.
- Provide internal marketing support as needed to all ESC departments and ESC’s sister company, Meliora Partners, as needed.
The successful candidate will have:
- 2-5 years’ experience in CRM management, demand generation, and/or marketing support. Hubspot experience is strongly preferred. Experience in a professional service or B2B environment preferred
- Technical proficiency and ability to quickly learn new software. Key software stack includes Hubspot, Microsoft Office (particularly Sharepoint), Wordpress, Canva, and PrismHR.
- Ability to effectively work with all departments and organizational levels.
- Passion for delivering exceptional service to internal and external customers.
- Excellent written and verbal communication skills.
- Exceptional customer service skills.
- Strategic thinker with strong problem-solving skills.
- Well-developed organizational and time management skills.
We offer an outstanding benefits package including health, dental, 401(k), vacation, and PTO, as well as a great working environment.
Apply today and join “One of the Best Places to Work in WNY”!
Marketing Operations Specialist Job Description