What are the responsibilities and job description for the Advertising Coordinator position at Empirical360?
The Role
Empirical360 is a digital marketing agency exclusively focused on family law firms. We've built a proven system — and now we're building the team to scale it. The Social Media Ads Coordinator role sits at the center of our client delivery engine, responsible for turning ad spend into signed cases for the family law firms we serve.
This role demands someone who can think strategically, execute precisely, and obsess over performance data without losing sight of the human on the other side of the ad.
What You'll Do
Own Paid Social Campaign Execution
- Build, launch, and manage Meta (Facebook/Instagram) ad campaigns for multiple family law firm clients simultaneously.
- Own the full campaign lifecycle — from audience research and creative briefing to launch, optimization, and reporting.
Drive Performance Through Data
- Monitor campaign metrics daily — CPL, CTR, ROAS, conversion rates — and make real-time adjustments to maximize performance.
- Identify underperforming campaigns early and diagnose root causes before they become client problems.
Manage Client Ad Budgets with Precision
- Allocate and pace budgets to hit monthly lead targets without overspending or leaving money on the table.
- Scale winning campaigns efficiently and cut losers without hesitation.
Report with Clarity & Context
- Deliver weekly and monthly performance reports that go beyond vanity metrics.
- Translate numbers into insights and recommendations clients and leadership can act on.
Collaborate Across the Team
- Work closely with the SEO, content, and account management teams to ensure paid and organic efforts are aligned.
- Surface creative and market insights from the field to sharpen Empirical360's broader strategy.
What We're Looking For
- Hands-on experience managing paid social campaigns, preferably Meta.
- Proven track record of hitting lead generation or ROAS targets across multiple accounts.
- Deep familiarity with Meta Ads Manager — campaign structure, bidding strategies, pixel setup, and attribution.
- Strong analytical instincts — you're comfortable in spreadsheets and know how to find signal in noisy data.
- Experience writing or briefing direct-response ad copy that drives action.
- Ability to manage multiple client accounts simultaneously without dropping balls.
- Clear, confident communication — with both internal teams and clients.
- High attention to detail and personal accountability for outcomes.
Why Empirical360
At Empirical360, we don't believe media buyers are "just running ads." We believe they are:
- The primary driver of new client revenue for the law firms we serve
- A critical source of market intelligence that sharpens everything we do
- A key reason clients stay, scale, and refer
Our culture is built on:
- Extreme Ownership
- Empirical Candor
- Relentless Pursuit of Perfection
- Attention to Detail
- Accelerating Value Creation
If you want to sharpen your craft in a vertical where the stakes are real, the feedback loop is tight, and the growth is earned — this is where you want to be.