What are the responsibilities and job description for the Senior Paid Media Specialist - Remote position at empire?
About the Position:
We are seeking a full-time Senior Paid Media Specialist to join our dynamic Home Office team!
Are you a data-driven media strategist with a passion for performance marketing and delivering measurable ROI? In this role, you will lead the planning, execution, and optimization of high-impact paid media campaigns across digital platforms like Google, Meta (Facebook/Instagram), and TikTok. You’ll work with a 7-figure ad budget, developing strategies that drive results while staying ahead of digital marketing trends.
Key Responsibilities Include:
- Develop, launch, and manage paid media campaigns across search, social, and display.
- Optimize campaign performance through audience targeting, bid strategy, and A/B testing.
- Monitor pacing and budget allocation to maximize ROI and achieve KPIs.
- Partner with internal creative teams to align messaging and visuals with campaign objectives.
- Analyze and report on campaign performance using tools like Google Analytics.
- Maintain relationships with platform reps and vendors to leverage the latest tools and best practices.