What are the responsibilities and job description for the Senior Manager, Marketing Operations & Analytics position at Empathy?
Description
Empathy is transforming the way families navigate life’s most difficult times - from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfort, and peace of mind when it matters most.
We partner with leading employers, insurers, and financial institutions to deliver meaningful, human-centric support at scale. Today, Empathy supports over 45 million people across North America.
Backed by top-tier investors including General Catalyst, Index Ventures, Adams Street, Aleph and Entreé Capital. we’ve raised over $160 million to date, including a $72 million Series C, to expand our impact and scale our mission worldwide.
About The Team
The Senior Manager, Marketing Operations & Analytics drives operational excellence and data-driven decision-making across the marketing organization. This role is responsible for managing and evolving the marketing technology stack, optimizing campaign performance, and building the analytical foundation that enables smarter marketing strategies and measurable ROI.
IN THIS ROLE YOU WILL
To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!
Empathy is transforming the way families navigate life’s most difficult times - from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfort, and peace of mind when it matters most.
We partner with leading employers, insurers, and financial institutions to deliver meaningful, human-centric support at scale. Today, Empathy supports over 45 million people across North America.
Backed by top-tier investors including General Catalyst, Index Ventures, Adams Street, Aleph and Entreé Capital. we’ve raised over $160 million to date, including a $72 million Series C, to expand our impact and scale our mission worldwide.
About The Team
The Senior Manager, Marketing Operations & Analytics drives operational excellence and data-driven decision-making across the marketing organization. This role is responsible for managing and evolving the marketing technology stack, optimizing campaign performance, and building the analytical foundation that enables smarter marketing strategies and measurable ROI.
IN THIS ROLE YOU WILL
- Manage and optimize the marketing technology stack (marketing automation, analytics, and data tools) to support all marketing teams, ensuring connected insights, efficient workflows and measurable impact.
- Develop and maintain marketing dashboards, reports, and KPIs to measure campaign performance, lead flow, pipeline and revenue contribution.
- Collaborate with marketing leadership to identify insights from data and recommend actions to improve campaign effectiveness and marketing ROI.
- Own the design and implementation of the core marketing process (lead management, campaign tracking, attribution models, and analytics) and empower the team to self-serve workflows and insights through training, documentation and scalable systems.
- Partner with cross-functional teams (demand gen, growth marketing, product marketing, brand, client marketing) to ensure data-driven execution and measurement of marketing initiatives.
- Support data hygiene, segmentation, and audience management to enable targeted marketing campaigns.
- Provide advanced analytics and modeling to inform marketing strategy, budget allocation, and resource planning.
- Ensure compliance with data privacy regulations and best practices across marketing systems and processes.
- 7 years of experience in marketing operations, analytics, or related roles.
- Proven success continuously evolving and optimizing marketing systems (e.g., Salesforce, HubSpot, 6Sense), integrating them with analytics or BI tools and staying ahead of emerging technologies.
- Strong analytical and technical skills, with expertise in marketing attribution, campaign measurement, and performance optimization.
- Deep understanding of the marketing funnel, data management, and audience segmentation.
- Proficiency in analytics and visualization platforms such as Tableau, Looker, or Power BI.
- Excellent communication and stakeholder management skills, with the ability to translate data into actionable insights.
- Highly organized, process-oriented, and detail-focused, with a mindset for continuous improvement.
To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!
Salary : $150,000 - $170,000