What are the responsibilities and job description for the Field Marketing Manager position at Empathy?
Description
Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life’s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time-consuming tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that’s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease.
Through partnerships with leading insurers, forward-looking financial institutions, and innovative employers, we’ve expanded access to Empathy to over 45 million covered lives across North America. And we’re just getting started, which is where our team comes in.
Our team is passionate, empathetic, and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life’s hardest moments forward.
IN THIS ROLE YOU WILL
The Field Marketing Manager drives growth and engagement by building and executing high‑impact field marketing programs that empower our reseller partners across the country. This role leads the strategy and execution of regional events, training, and joint marketing initiatives that strengthen partner relationships and fuels growth. The ideal candidate blends event expertise with strategic partner enablement — connecting our brand to local reseller networks in authentic, measurable ways.
Key Responsibilities
To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!
Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life’s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time-consuming tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that’s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease.
Through partnerships with leading insurers, forward-looking financial institutions, and innovative employers, we’ve expanded access to Empathy to over 45 million covered lives across North America. And we’re just getting started, which is where our team comes in.
Our team is passionate, empathetic, and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life’s hardest moments forward.
IN THIS ROLE YOU WILL
The Field Marketing Manager drives growth and engagement by building and executing high‑impact field marketing programs that empower our reseller partners across the country. This role leads the strategy and execution of regional events, training, and joint marketing initiatives that strengthen partner relationships and fuels growth. The ideal candidate blends event expertise with strategic partner enablement — connecting our brand to local reseller networks in authentic, measurable ways.
Key Responsibilities
- Plan, execute, and optimize field marketing programs that support reseller enablement, regional demand generation, and partner growth.
- Lead all aspects of regional and reseller event strategy and management — including site selection, logistics, communications, on‑site execution, and post‑event follow‑up.
- Collaborate with sales and channel teams to align regional initiatives with business goals and ensure marketing supports reseller success.
- Develop partner‑facing campaigns and assets, including co‑branded materials, training content, and toolkits for local execution.
- Track and measure program performance — manage budgets, analyze ROI, and present insights to sales and marketing leadership.
- Build strong relationships with partners and field reps to identify opportunities for joint activities and local sponsorships.
- Coordinate with the broader marketing organization to ensure consistent brand presence across all events and programs.
- Stay on top of event and experiential marketing trends to bring creative, scalable ideas to the field.
- 7 years of experience in field marketing, event management, or channel marketing roles.
- Proven success running in‑person events, roadshows, or partner‑driven marketing programs.
- Skilled project manager with exceptional attention to detail and ability to handle complex logistics.
- Strong relationship‑builder with experience engaging both internal stakeholders (sales, marketing, executives) and external partners.
- Comfortable managing budgets, vendors, and timelines under tight deadlines.
- Excellent communicator and storyteller, both written and verbal.
- Hands‑on and resourceful — able to execute efficiently with limited support while maintaining high quality.
- Willingness to travel as needed for regional events and partner activations.
To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!
Salary : $105,000 - $140,000