What are the responsibilities and job description for the Director, Global Marketing and Strategic Planning position at Emerson Electric Co?
Director, Global Marketing and Strategic Planning
Florham Park, NJ, United States (Hybrid)
Job Description
Join Emerson’s Discrete Automation business as the Director, Global Marketing & Strategic Planning in Florham Park, NJ, where you will be the strategic architect and driver behind the understanding of customer trends that inform global marketing campaigns and the evolution of our leading global This high-impact leadership role is central to shaping the business strategy to deliver value to our customers and partners and lead the global voice and engagement across the Industrial and Factory Automation markets.
Reporting directly to the business unit President, you will lead all facets of primary research, public relations and internal communications, brand oversights, marketing campaign orchestration and sales enablement, events, and strategic planning processes and resources. While leading a high performing global team, you will focus on efficiently driving our business objectives and portfolio promotion into business outcomes that drive differentiation in the market and support customer loyalty.
IN THIS ROLE, YOUR RESPONSIBILITIES WILL BE:
Integrated Marketing & Brand Leadership
Develop and execute global marketing plans that elevate brand awareness, engagement, and conversion.
Lead integrated campaigns, public relations, paid media, and customer engagement programs, including industry events and trade shows.
Partner with product, digital, and sales teams to ensure messaging and positioning resonate across channels.
Oversee internal communications to strengthen employee alignment and pride in the business.
Manage the global marketing budget to optimize investment, maximize ROI, and demonstrate measurable business impact.
Strategic Planning & Business Leadership
Lead the business’s strategic planning process, translating long-term priorities into actionable plans with clear KPIs and milestones.
Collaborate with executive leadership to define and communicate strategic direction across teams, partners, and stakeholders.
Guide a high-performing global team to execute strategic initiatives efficiently and effectively.
Market Insights & Business Intelligence
Drive market and competitive intelligence, blending data and research to identify emerging trends and growth opportunities.
Inform portfolio strategy and product development decisions with actionable insights that expand market reach and customer value.
WHO YOU ARE:
You bring both vision and execution—able to set strategy and deliver results. You excel in fast paced, collaborative environments, adapting quickly to changing business needs. You build and lead brands with clarity and consistency, creating a unified experience across every customer interaction. You are digitally fluent, data-informed, and always focused on the customer
FOR THIS ROLE, YOU WILL NEED:
Bachelor’s degree in Business, Marketing, or related field
7+ years of experience in strategic planning, marketing, communications, or sales operations, with leadership responsibility
Proven track record in campaign development and strategic execution across diverse channels
Strong analytical, communication, and leadership skills with the ability to collaborate across functions
Experience with global markets, digital and industrial media strategies, and content localization is highly valued
Fluency in English; additional languages are a plus
Passion for innovation, continuous learning, and developing high-performing teams
Legal Authorization to work in the United States – sponsorship will not be provided for this role
PREFERRED QUALIFICATIONS THAT SET YOU APART:
Master's degree preferred
Our compensation philosophy is simple: We pay a competitive base salary, within the local market in which we operate, and reward performance during the annual merit review process. The total target comp range for this position is $172,000 - $247,000 plus bonus annually, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.
Our Culture & Commitment to You:
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
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Salary : $172,000 - $247,000