Growth Marketing Strategist

Job Description

Growth Marketing Strategist

About The Role

We are searching for an eager, creative, and analytically-minded Growth Marketing Strategist to help build and evolve our paid marketing efforts during an exciting period of growth. This is a role for someone who wants to stretch themselves—someone equally energized by digging into creative performance data and dreaming up the next great ad concept.

You’ll be focused on creative strategy and managing emerging paid channels, using data to fuel better storytelling. If you’re someone who is always online, always curious, and gets excited when a creative test actually moves the needle, this might be your kind of role.

What You’ll Own

Creative Strategy

• Lead creative strategy for paid social—developing concepts, writing briefs, and driving a structured test-and-learn roadmap across channels
• Translate performance data, audience insights, and cultural trends into clear, actionable creative direction for internal teams and external partners
• Analyze creative performance to identify what’s working, what isn’t, and why—then turn those insights into iteration plans
• Stay ahead of platform trends and bring fresh, brand-aligned concepts to the table consistently
• Partner closely with the creative team to brief, review, and refine concepts across static, video, and UGC formats
• Map and communicate creative frameworks, testing plans, and campaign structures
  
  

Paid Media Execution

• Help manage and optimize paid social ad accounts across select emerging platforms, with a focus on Pinterest, Reddit, and TikTok
• Monitor campaign performance daily and make tactical adjustments to improve efficiency
• Use attribution tools (MTA, incrementality testing) to track performance, understand incrementality, and inform budget and creative decisions
• Partner with broader growth and ecommerce teams to align paid efforts with site experience and conversion goals
  
  

Reporting & Learning

• Execute weekly creative reporting—synthesizing data into clear insights and recommendations, not just numbers on a page
• Build and maintain dashboards that make performance easy to understand and act on
• Drive broader analyses that go beyond weekly results to uncover larger audience and messaging opportunities
• Bring a test-and-learn mindset to everything—always asking what should be tested next and why
  
  

What We’re Looking For

• 2–4 years of experience in growth marketing, paid social, or performance creative strategy, ideally at a DTC brand or performance-focused agency
• Hands-on experience with Meta Ads; TikTok and broader paid social experience is a strong plus
• Strong creative instincts—you can turn a data insight into a compelling concept and communicate it clearly to a creative team
• Comfort with performance metrics (CPA, ROAS, CTR, CVR) and the ability to translate them into creative decisions
• Experience with creative analytics platforms preferred; familiarity with MTA and incrementality partners is a strong plus
• Highly organized and detail-oriented; sloppy briefs, missed deadlines, and incorrectly named ads wouldn’t make it past you
• Genuinely curious and eager to grow—this is a role with real runway, and we want someone who wants to build with us
• Comfortable using AI tools to move faster and think bigger, whether that’s iterating on creative mockups, drafting briefs, or exploring new possibilities
• Excited to be part of a fast-growing organization where processes are still being built and refined; you bring energy to the work and help set the pace
• Prior experience with a high-growth consumer brand in the $30M–$150M revenue range is a strong plus
  
  

Benefits

• Full-time position with a hybrid schedule; candidates must be able to work onsite Tuesday, Wednesday, and Thursday in the Philadelphia area
• Health benefits
• Paid Time Off (PTO)
• 401(k) plan with company match
• Employee discount program