What are the responsibilities and job description for the Creative Director position at EMERGING BLUE?
Job Description
Creative Director – Men’s Lifestyle Apparel Brand
We’re hiring a Creative Director to help shape the future of a premium men’s lifestyle apparel brand — from campaign concept and product storytelling to photoshoots, launches, digital experiences, and the overall feel of how we show up in the world.
This is a hands-on leadership role for someone who can think strategically, move quickly, lead a team, and understand a high-level brand design for a customer that’s writing marketing copy, build a site and the ability to run ideas into work that gets attention and drives the brand forward.
Not just ads. Not just aesthetics. The full picture.
What You'll Do
Creative Director – Men’s Lifestyle Apparel Brand
We’re hiring a Creative Director to help shape the future of a premium men’s lifestyle apparel brand — from campaign concept and product storytelling to photoshoots, launches, digital experiences, and the overall feel of how we show up in the world.
This is a hands-on leadership role for someone who can think strategically, move quickly, lead a team, and understand a high-level brand design for a customer that’s writing marketing copy, build a site and the ability to run ideas into work that gets attention and drives the brand forward.
Not just ads. Not just aesthetics. The full picture.
What You'll Do
- Lead Creative Strategy & Execution
- Translate marketing goals into clear, compelling creative ideas
- Develop campaigns across paid media, web, wholesale, and organic channels
- Bring fresh thinking and new campaign concepts that help connect stand out in the lifestyle apparel category
- Collaborate closely with the Founder/CMO to help shape marketing direction and creative strategy
- Introduce new ideas, storytelling approaches, and creative opportunities that continue leveling up the brand
- Build Product Stories from the Ground Up
- Partner with product teams to develop tribe briefs ahead of launches
- Help shape product narratives, messaging, and go-to-market storytelling
- Create every campaign from a single, strong point of view behind it
- Collaborate closely with Product, Wholesale, CX, Marketing, and E-Commerce
- Help ensure the brand experience feels cohesive across every customer touchpoint
- Concept, plan, and execute photoshoots and video productions
- Work closely with designers, copywriters, photographers, and creators to bring campaigns to life
- Shape the brand’s visual identity and create all deliverables and channels
- Partner with E-Commerce and Marketing teams on website creative, landing pages, product storytelling, and overall site experience
- Help ensure paid social creative and digital marketing assets feel elevated, on-brand, and performance-minded
- Provide strong creative leadership, direction, and feedback to the internal creative team
- Help mentor emerging talent and move quickly
- Bring a high level of accountability, energy, and follow-through to the work
- 5 years in creative roles (brand and/or agency)
- 2 years leading creative teams
- Strong portfolio showing brand storytelling, campaign thinking, paid social creative, and digital design
- Strong understanding of paid social creative and what makes campaigns resonate across digital channels
- Experience working on website design, e-commerce storytelling, and digital brand experiences
- Comfortable being both strategic and hands-on