What are the responsibilities and job description for the Senior Account Executive position at Emerald?
Emerald is seeking a Sr. Account Executive to sell integrated media across its retail group. The Sr. Account Executive is responsible for developing high impact programs including custom content, and digital media for our rapidly growing Retail TouchPoints (RTP) and Demand Gen Report (DGR) brands. The RTP media property caters to omni-channel and ecommerce retailers and brands and DGR caters to B2B marketing and revenue teams focused on aligning strategy and driving measurable growth. We have a unique portfolio of offerings for clients including webinars, online event hubs, podcasts, videos, custom research and more.
The Account Executive must be able to effectively communicate the value of multimedia properties to a growing list of prospects. RTP reaches 70,000 retailers and DGR reaches 60,000 B2B marketers each via a newsletter, website and multimedia properties, and partners with solution providers to generate leads through custom content, webinars and content syndication programs. In order to effectively sell these products, you’ll need to continue growing your list of prospects and build relationships with new accounts, effectively communicate the value of multimedia properties and develop custom solutions, as well as expand relationships with current customers by identifying and developing up-sell and cross-sell opportunities.
This is a great opportunity for a strong Account Executive looking to take the next step, or an experienced Sr. Account Executive to expand their portfolio by selling a wider mix of performance marketing and digital offerings.
Specifically, The Ideal Sr. Account Executive Will
Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.
Join Us at Emerald
At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.
Come grow with us!
Compensation & Benefits
Target Compensation: $60,000-80,000 (sales incentive eligible)
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX. com .
The Account Executive must be able to effectively communicate the value of multimedia properties to a growing list of prospects. RTP reaches 70,000 retailers and DGR reaches 60,000 B2B marketers each via a newsletter, website and multimedia properties, and partners with solution providers to generate leads through custom content, webinars and content syndication programs. In order to effectively sell these products, you’ll need to continue growing your list of prospects and build relationships with new accounts, effectively communicate the value of multimedia properties and develop custom solutions, as well as expand relationships with current customers by identifying and developing up-sell and cross-sell opportunities.
This is a great opportunity for a strong Account Executive looking to take the next step, or an experienced Sr. Account Executive to expand their portfolio by selling a wider mix of performance marketing and digital offerings.
Specifically, The Ideal Sr. Account Executive Will
- Sell custom, integrated multimedia offerings including webinars, online content hubs, podcasts, videos, custom research, custom content, content syndication programs, and more
- Utilize multiple channels to develop new business pipelines, including existing databases, industry networks, social media, office, and tradeshows
- Effectively use Salesforce CRM to monitor growth and performance, including maintaining customer details and creating accurate forecasts
- Deliver proposals fitting the needs of the customer to secure their business
- Attend competitive or industry related events to stay connected with current clients and prospect for new opportunities
- Continuously analyze the needs of current clients as well as new products and industry trends to identify opportunities for up-selling and cross-selling
- Relay challenges and opportunities to brand teams; collaborate to strategize revenue growth opportunities, solve client issues, and share competitive irnformation
- Engage with influential and advocate accounts, and seek out opportunities to gain industry knowledge and understand market complexities
- Maintain an understanding of functions that interface with sales, including contracts/payments/collections, operations, marketing, and admin functions
- Demonstrated success selling a wide mix of integrated multimedia solutions, including performance marketing and digital offerings
- Demonstrated ability to proactively identify resources to maintain knowledge of the industry and multimedia/digital product offerings, and the ability to apply that knowledge effectively to produce sales results
- Exceptional pipeline-building capabilities, with the ability to hunt and close new prospects
- Active listener and persuasive communicator, with the ability to ask the right questions and effectively translate client needs into competitive proposals and close sales
- Ability to build relationships and collaborate successfully with multiple functional groups (marketing, editorial, etc.)
- Proactive, independent work style that demonstrates the ability to effectively prioritize, multitask, and identify potential challenge areas with limited oversight
- Experience using Salesforce or a similar CRM dashboard to manage and prioritize work
- Willing and able to travel overnight for up to 5-10% of the time
Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.
Join Us at Emerald
At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.
Come grow with us!
Compensation & Benefits
Target Compensation: $60,000-80,000 (sales incentive eligible)
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX. com .
Salary : $60,000 - $80,000