Leads Generation Coordinator

Overview

Use Data to Influence Marketing Strategy!

Growth | Learning | Employee Centric Culture

At GSC, we are passionate about people. We like to inspire and educate companies on how to leverage 3D engineering technologies to advance manufacturing, drive innovation, and fuel new product development. We love to problem solve and provide solutions that will enhance our customers’ design process. We partner with our customers and are a true extension of their team. The Leads Generation Coordinator is a key strategic partner focused on understating marketing analytics and trends. This critical team member supports the marketing team by sourcing call lists, coordinating campaign launches, and monitoring the success of our lead-generation marketing efforts. This role places you in a position to truly develop and grow your B2B marketing skills with company that places a strong focus and priority on the marketing process. Our robust benefits package includes:

• PTO (holiday, sick, vacation)
• Medical/Dental/Vision/Life insurance
• 401k
• Internal growth opportunities for the right candidates

Responsibilities

• Maintains inventory of opportunities for each Business Development Representative (BDR).
• Performs data mining and creates call lists using NetSuite (CRM) and external data source services (ZoomInfo):
  • Ensures company and contact information is accurate and precise
  • Loads contacts into the sales marketing automation system (Sales Loft)
  • Aids in cadence development and messaging scripts for BDR
  • Assists with lead page development and content to support new customer acquisition
• Monitors the various lead sources and distributes them to the sales team accordingly.
• Owns the daily and weekly workflow of outbound campaigns and distribution to the sales team.
• Coordinates campaign launches:
  • Works with the Sales Manager and Campaign Manager to assist in campaign development including target market and formulation of offer.
  • Coordinates key collateral creation with Marketing for each campaign. Works with technical resources, Content Specialists and Sales to compile Sales support materials including the following:
    • Initial sales script, supporting resources and objections handling
    • Pre-approach email
    • 8-minute deck (PowerPoint slides) to facilitate a sales conversation
    • Other materials (e-book, videos, events) when needed
• Monitors and manages leads from our partners, this includes SOLIDWORKS, Markforged, Ellison Technologies, and CAMWorks.
• Provides reporting on each campaign and tracks the lead source of all campaigns for measurement and analysis.
• Monitors and reports on industry communication and trends, customer and competitor activity, and internal employee engagement.
• Actively involved in the implementation and tracking of social campaigns

Qualifications

• Bachelor’s degree in Business, Communications, Marketing or related field preferred
• Strong understanding of Sales and Marketing concepts
• Basic Marketing analytics experience
• Experience with marketing automation systems
• CRM (Customer Relationship Management) proficiency
• Experience with Google Tag Manager, website, and paid media analytics
• Understanding of customer data and targeting using customer data
• Experience with building and maintaining webforms
• Travel on occasion

• Organized and proficient in Time Management
• Comfortable using Microsoft Excel and Understanding of Pivot Tables
• Proactive approach, flexibility, productivity, and adaptability
• Excellent verbal and written communication skills
• Ability to work under pressure and to handle multiple conflicting priorities
• Organization skills and detail orientation
• High energy and optimism, team player