Demo

Admissions / Marketing Director

Elizabeth Adam Crump Health and Rehab
Glen Allen, VA Full Time
POSTED ON 9/16/2026
AVAILABLE BEFORE 11/15/2026

        


Elizabeth Adam Crump Health and Rehab, a 180 bed skilled nursing and rehabilitation center located in Glen Allen (Richmond), Virginia, is recruiting for a dynamic and driven Admissions and Marketing Director.  The Key responsibilities of the position include managing the pre-admission and admission process for patient referrals and converting referrals into admissions for the facility.  The Admissions and Marketing Director will work closely with facility personnel to ensure a smooth transition of the patient to the facility.  Knowledge of the admissions process for skilled nursing facilities is preferred, along with understanding of Medicare, Medicaid and commercial insurance.  The Admissions and Marketing Director also conducts external sales and marketing calls in an effort to gain referrals and admissions.  These included face-to-face marketing calls to case managers, social workers, discharge planners, physicians and other healthcare professionals. The ideal candidate will have at least 2 years of experience as an Admissions and Marketing Director in a skilled nursing facility, along with marketing experience.  Strong familiarity with Richmond area hospitals, physicians and senior organizations is a plus.  LPN preferred but not required.  We offer a competitive compensation and benefits package along with a robust incentive plan.





Why a career with us?

When you join our team, you’ll work alongside extraordinary teammates who share our passion for helping others. In return, you’ll enjoy the following Benefits of Caring:

  • Daily Pay – our on-demand mobile app that allows you to access your pay when you want it. With Daily Pay, you can make every day a PAY DAY.

  • Competitive wages and benefits, including generous paid time-off

  • Teammate Referral Bonus

  • “Champions of the Heart” – our teammate recognition and appreciation program

Position Summary:

The job will require working with the Administrator and the Director of Nursing and other facility team members to admit residents into the facility according to established policies and procedures. The key responsibilities of the position include managing all incoming referrals and admissions to the facility. This includes working closely with referral sources, which include hospital case managers, social workers, physicians and community referral sources. Tasks will include completion of all admissions paperwork with the patient and/or family.

The role also includes external sales and marketing efforts that include face-to-face sales calls with medical and community organizations and referral sources, with the goal of 5-8 sales call per day.

Knowledge of the admissions process for skilled nursing facilities is required, along with knowledge of Medicare, Medicaid and commercial insurance.

Must have good communication skills with the capability to articulate ideas verbally and through writing, computer literacy, and the ability to meet deadlines and conform to organizational policies. Prefer someone with marketing experience.

Must have minimum of 2 years work experience to be considered for the position. Familiarity with area hospitals, physicians and senior community organization is required. LPN is preferred.

The company offers completive salary and benefits, including bonus plan. Salary will be based on experience.

We’d love the chance to discuss YOUR career with us..


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Salary.com Estimation for Admissions / Marketing Director in Glen Allen, VA
$100,724 to $145,461
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