North America Field Sales and Education Director

Department: E-Commerce

Location: Head Office, New York

Description

The North America Sales and Education Field Director is a brand new role to our structure, designed to help ELEMIS achieve revenue growth and expand our market share.

Reporting to the SVP of Sales and Education, you will be dedicated to developing innovative sales strategies, leading a high-performing sales team, and fostering strong relationships with key accounts. This role supports the field team and collaborates closely with operations, education, events, and marketing to ensure alignment and maximize overall effectiveness.

Key Responsibilities


Sales Strategy:

• Develop and implement effective sales strategies to achieve targets and expand market share on a weekly, monthly seasonal strategies.
• Analyze and share market trends to identify new business opportunities.

Team Leadership:

• Lead and mentor a high-performing sales team, setting performance goals and providing ongoing coaching.
• Hire, train, and develop best in class talent.
• Foster a collaborative team environment that encourages open communication and feedback. Recognize and celebrate team achievements to boost morale and motivation.
• Provide constructive feedback and conduct monthly performance reviews to promote continuous improvement.

Key Account Management:

• Build and maintain relationships with key accounts and retailers. Collect feedback from retail partners to guide decision-making and proactively address any concerns.
• Hold weekly individual business account strategy conversations/planning, identifying opportunities to shift or increase performance.

Performance Analysis:

• Monitor sales reports and metrics, providing regular updates to ACS/AEs during weekly individual touch bases and weekly regional calls.
• Utilize data to adjust strategies as necessary.
• Conduct weekly team meetings to review sell-through success and opportunities. As well as going over stock opportunities. This includes conducting one-on-one touch base meetings with Account Executives to assess performance, provide support, and align on goals and strategies.
• Host and manage quarterly meetings with AC’s and freelance team.

Training and Development:

• Collaborate with the education team to ensure the sales team is comfortable and well-versed in brand-specific knowledge and education.
• Foster collaboration and participation within the team to promote best practices and enhance overall performance to optimize store visits.
• Manage weekly ESV (Education Sales Visits), and report BA’s trained and average dollars generated.
• Conduct monthly as we as seasonal market visits providing strategy and analysis.

Event Coordination:

• Oversee promotional events and product launches, ensuring alignment with sales goals in partnership with event team.
• Maintain record of historical data for future planning.
• Analyze promotional events by reviewing last year's liabilities to ensure that sales goals are met and optimized.
• Collaborate with event manager to ensure all liabilities and communications are addressed for a successful execution of events.
• Provide feedback to the event team with opportunities and challenges.
• Book events at store level and share the event bookings with the events team.

Collaboration with Marketing:

• Work with marketing to align sales strategies with promotional campaigns.
• Share in-store brand opportunities that directly affect our brands.

Budget Management:

• Manage budget to ensure profitability and meet deadlines for reporting expenses and other requests.
• Manage T&E.
• Manage freelance dollars spend.

Operational Collaboration:

• Collaborate with Account Management Sales Directors to manage car stock orders for ACs/AEs, ensuring proper allocations prior to shipping. This includes overseeing samples and testers for department stores through the sales operations team.
• Collaborate with EDU team to manage car stock orders for ACs/AEs, ensuring proper allocations prior to shipping. This includes overseeing samples and testers for department stores through the sales operations team.
• Manage weekly Jot Form OOS entries, with oversight from the Sales Operations Team, ensuring all out-of-stock reports are accurately submitted.
• Manage bi-monthly competitive information.
• Manage newness report on a bi-weekly basis.

Business Planning and Event Tracking:

• Manage business planners (DBR) directly with AEs; revise as necessary.
• Upload all FSC events and future events by the 6th of every month, communicating due dates to Acs/AEs.
• Manage all entries weekly; share with the events team at month-end.

New Hire & Brand Training:

• Ensure all new hires receive a warm welcome and comprehensive training with the necessary tools to excel in their roles, including creation of a detailed onboarding schedule and follow-up support.
• Communicate with education trainers to schedule sessions for new hires, at least 2 weeks prior to hiring dates.
  
  

Skills, Knowledge and Expertise

• Relationship Builder: able to build relationship at all levels, including strategic levels, is well connected within the retail landscape.
• Commercial Awareness: capable of designing and delivering growth plans, able to spot opportunities, prevent risks, and align the teams effort to deliver with impact.
• People Leadership and Development: demonstrated experience to motivate and lead teams, with particular focus on building capability and succession planning.
• Data centric: utilises data to unlock opportunities, tell stories, and influence strategic decision.
• Collaborator:brings people together, communicates with vision and builds trust across teams and regions.
  
  
  

Benefits

• Paid Time Off
• 401(K) with 100% match on the first 5%
• Company Holidays
• Paid Parental Leave
• Generous ELEMIS product discount
• Supplemental & Basic Life Insurance
• Dental & Vision
• Commuter benefits
• …and more perks designed around wellbeing and balance