What are the responsibilities and job description for the Inbound Demand Generation Specialist position at elefante RevOps 🐘?
Company Description elefante RevOps helps ambitious businesses grow intentionally by replacing reactive, chaotic scaling with structured, sustainable revenue systems. The team partners with founders, go-to-market leaders, and RevOps professionals to build clarity, alignment, and scalable processes across teams, technology, and data. Using a methodology called Revenue Architecture, elefante RevOps focuses on precision, process, and systems that work even when decision-makers are not in the room. Founded by Colten and Garo, the company blends global perspective with deep operational expertise and a commitment to balance, curiosity, and impact. In under a year, elefante RevOps became a HubSpot Diamond Solutions Partner, supporting companies in building smarter operations and leading growth that lasts.
Role Description The Inbound Demand Generation Specialist will design, execute, and optimize inbound campaigns that attract, engage, and convert qualified leads for elefante RevOps and its clients. In this full-time remote role, the specialist will manage and improve inbound funnels, including landing pages, content offers, email nurturing, and marketing automation workflows. The role involves analyzing performance data, monitoring key demand generation metrics, and making data-informed recommendations to increase pipeline quality and volume. The specialist will collaborate closely with marketing, sales, and RevOps teams to ensure alignment between inbound programs, revenue architecture, and overall go-to-market strategy. Day-to-day responsibilities include campaign planning, asset creation coordination, A/B testing, audience segmentation, lead scoring input, and continuous process refinement to support intentional, scalable growth.
Qualifications
- Candidates should possess skills in inbound marketing strategy, campaign planning, and lead generation tactics.
- Candidates should possess skills in marketing automation and CRM use (e.g., HubSpot), including workflow creation, segmentation, and lead nurturing.
- Candidates should possess skills in content-driven demand generation, including collaboration on landing pages, email copy, and downloadable resources.
- Candidates should possess skills in analytics and optimization, such as tracking funnel performance, running A/B tests, and interpreting data to improve results.
- Candidates should possess skills in cross-functional collaboration, working closely with sales, marketing, and RevOps stakeholders to align on goals and processes.
- Relevant experience in B2B SaaS, professional services, or revenue operations-focused organizations is beneficial.
- Strong written and verbal communication skills, attention to detail, and comfort operating in a fully remote, asynchronous environment are beneficial.
- A bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience, is beneficial.