What are the responsibilities and job description for the Marketing Specialist position at Electronic Technologies International, Inc.?
Marketing Specialist
Fort Atkinson, WI
American Cable & Harness | Electronic Technologies International
This is where creativity meets influence. We’re a multi-state company with big ambitions—and we’re looking for a marketing mind who can match our momentum. In this growth-focused role, you won’t be boxed into one niche. You’ll flex your creativity across multiple industries, experiment fearlessly, and help shape how we tell our story throughout the U.S. and beyond. Your ideas won’t just be seen—they’ll help define where we go next.
We’re agile in our approach, accountable for our results, and proud of our Midwest roots. If you’re a team player who sees opportunity in every challenge and believes great marketing starts with great relationships, we’d love to meet you.
Essential Duties and Responsibilities
Strategic Leadership
- Develop and execute multi-brand marketing strategies that align with company goals and highlight our manufacturing excellence.
- Analyze market trends, digital performance, and customer behavior to identify new growth opportunities.
- Collaborate cross-functionally with Sales, Engineering, Outside Agencies, and Quality to support lead generation and customer retention.
- Build annual marketing plans, budgets, and KPIs; report on ROI and campaign performance weekly.
Content & Brand Management
- Oversee consistent, authentic brand messaging across all digital and print channels.
- Lead content creation for websites, social media, trade publications, videos, and customer communications.
- Manage photography, creative assets, and design consistency across multiple brands.
- Ensure brand integrity across all channels and facilities through audits, messaging alignment, and creative direction.
Digital & Campaign Execution
- Manage paid media, SEO/SEM, analytics dashboards, and CRM.
- Build UTM tracking and reporting systems to evaluate performance and optimize conversions.
- Build monthly marketing dashboards that track footprint, funnel, and engagement metrics.
Customer & Market Engagement
- Support reshoring education initiatives through downloadable guides, email campaigns, and industry articles.
- Maintain relationships with media outlets and coordinate PR opportunities.
- Represent the company at tradeshows, events, and in digital community engagement.
Job Requirements
- Associate or bachelor’s degree in Marketing, Business, or related field.
- 3 years of experience in multi-channel marketing (B2B or manufacturing preferred).
- Proven success in managing brand identity, content creation, and digital campaigns.
- Strong understanding of analytics, SEO/SEM, and marketing automation.
- Excellent communication and storytelling skills — both written and visual.
- Proficiency (preferred) in Canva, ActiveCampaign, Google Analytics, and Microsoft 365.
- Creative thinker with strong organizational and analytical abilities.
Why Join Us
- Be part of a growing Midwest manufacturing group where your ideas make an immediate impact.
- Work with a collaborative, innovative team that values curiosity, precision, and craftsmanship.
- Full-time benefits include health, dental, and vision insurance (after 60 days), and disability and life insurance (after 30 days).
- We prioritize safety, work/life balance, and a culture of respect and recognition.
Hours: Monday–Friday, 8:00 AM – 4:30 PM
Willing to consider either full-time or part-time applicants.
Location: Onsite
Pay Range: A competitive compensation package will be offered based on experience and demonstrated capabilities.