Omnichannel Marketing Manager

At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Position Summary
Are you an agile, data-driven marketer who thrives at the intersection of consumer behavior, retail media, and commercial growth in the pet health space? Elanco is seeking an experienced Omnichannel Marketing Manager to lead strategy, planning, and execution across key accounts, including PetSmart, Petco, Tractor Supply Company (TSC), and other strategic customers.
In this role, you will bridge brand equity and customer commercial execution—driving marketing strategies across brick-and-mortar stores, eCommerce (PetSmart.com, Petco.com, TractorSupply.com), and connected fulfillment models (BOPIS, Curbside, Same-Day Delivery). You will act as the channel marketing subject matter expert, leveraging retail media networks, proprietary loyalty ecosystems, and Joint Business Planning (JBP) frameworks to guide pet parents along the entire path to purchase.
Key Responsibilities
Strategic Omnichannel Planning & Account Integration
Customer Growth Blueprints: Architect and execute customized, full-funnel shopper marketing programs across Pet Specialty (PetSmart, Petco), Tractor Supply Co., aligning brand growth drivers with customer-specific commercial pillars.
Full Path-to-Purchase Activation: Drive integrated 360-degree campaigns spanning in-store physical merchandising (endcaps, off-shelf displays, permanent footprint), circulars, digital shelf touchpoints, and loyalty integrations.
Joint Business Planning (JBP): Co-lead marketing strategy alongside Sales Account Leads, pitching insight-led commercial initiatives and category growth programs during line reviews and top-to-top leadership meetings.
Retail Media & Loyalty Ecosystem Activation
Retail Media Management: Lead and optimize retailer-specific media platforms and ad networks (e.g., Petco/PetSmart digital media networks, TSC media networks, offsite programmatic, and social co-marketing) in partnership with internal teams and agency partners.
Loyalty & CRM Integration: Harness customer loyalty programs (e.g., Petco Vital Care / Pals Rewards, PetSmart Treats, Tractor Supply Neighbor's Club) to drive targeted customer acquisition, basket-building, and long-term brand adherence across all strategic accounts.
Measurement & Closed-Loop Analytics: Establish clear campaign KPIs and be able to evaluate full-funnel performance to both optimize our programs and share back with key stakeholders.
Cross-Functional Collaboration & Agency Leadership
Commercial Integration: Partner closely with Brand Marketing, Sales Account Teams, Category Management, Commercial Operations, Finance and Media to ensure cohesive brand voice and high-impact commercial execution across all customers.
Agency Stewardship: Direct shopper creative and retail media agency partners to deliver high-performing, brand-compliant creative assets and media optimizations on time and on budget.
Budget Ownership: Manage, allocate, and reconcile customer-specific shopper marketing and co-op budgets across accounts to maximize ROI and working media efficiency.
Shopper Insights & Digital Shelf Optimization
Insights-Driven Strategy: Synthesize retailer portal data, panel data, and syndicated sources to identify pet parent behavioral trends, overcome category barriers, and influence strategic retail partner joint initiatives.
Digital Shelf Excellence: Collaborate with key partners to maintain best-in-class content, enhanced PDP visuals/video, search ranking visibility, and omnichannel product availability across key retail dot-com properties.
Basic Qualifications (Must Haves)
Education: Bachelor’s Degree in Marketing, Business Administration, or related discipline.
Experience: Minimum of 5–7 years of progressive experience in Shopper Marketing, Omnichannel Activation, Account Management, or Brand Management within CPG, Animal Health, Pet Specialty, or Consumer Healthcare.
Account-Level Expertise: Demonstrated track record executing shopper marketing or customer commercial programs with top-tier retailers such as PetSmart, Petco, Tractor Supply Company, or other large-format Strategic Retail Accounts and eCommerce marketplaces.
Commercial & Analytical Rigor: Experience managing marketing budgets, evaluating campaign effectiveness (ROAS, iROAS, volume lift), and translating retail analytics into actionable commercial plans.
Stakeholder Influence: Strong presentation and interpersonal skills with a proven ability to influence merchant partners, cross-functional business leads, and external agency teams.
Additional Skills & Preferences (Nice To Have)
Deep familiarity with retail portal data, retailer loyalty platforms, and syndicated reporting tools.
Experience navigating the Animal Health or OTC regulated healthcare landscape.
Proven experience managing retail media/creative agencies.
Working knowledge of digital shelf management (e.g., Salsify, Profitero) and pet industry omnichannel fulfillment mechanics (BOPIS, auto-ship/subscription, on-demand delivery).
Additional Information
Travel: Up to 15–20% travel required for strategic customer meetings, Elanco HQ visits, and pet industry events/conferences.
Location: Indianapolis, IN – Hybrid
Don’t meet every single requirement? Studies have shown underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!
Elanco Benefits and Perks:
We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:
Multiple relocation packages
Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
8-week parental leave
9 Employee Resource Groups
Annual bonus offering
Flexible work arrangements
Up to 6% 401K matching
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‑related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‑related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.