Social Media & Content Specialist

Overview: EL AL Israel Airlines seeks a talented Social Media and Content Specialist to drive digital marketing initiatives, including content creation, review, updates, website maintenance, and dynamic social media strategy. In this role, you will spearhead content production, manage community engagement across platforms, and leverage data-driven insights to grow our digital communities and enhance the quality of our content.

Key Responsibilities:

• Lead the development and execution of EL AL’s always-on organic social strategy across owned platforms.
• Spearhead social and content strategy and production, ensuring impactful and engaging content across channels.
• Manage community engagement and cultivate relationships with followers to expand our online presence.
• Leverage analytics to inform content development and optimize performance.
• Create monthly social media performance reports and develop work plans for strategic execution.
• Collaborate with internal and external teams to deliver professional, timely content and campaigns.

Qualifications:

• Creative marketing expertise and proven experience in content production (photo/video).
• Strong writing skills and ability to develop engaging materials for customer acquisition and retention.
• Up-to-date knowledge of new technologies and marketing trends.
• Excellent service awareness, responsibility, accuracy, and ability to work in a team.
• Ability to prioritize tasks, act proactively, and thrive in stressful situations.

Additional Details:

• Occasional travel and extended work hours required.
• Ownership of content production aimed at expanding EL AL’s digital presence, boosting brand awareness, and building loyalty.

Context

EL AL Israel Airlines is looking for a talented Social media and content specialist to lead strategic digital marketing initiatives including content creation, review and updates, content development, website maintenance assistance, and social media You will spearhead social and content strategy and production, manage community engagement across our social media platforms, and leverage data-driven insights to expand our communities and enhance content development.

The ideal candidate is a creative marketing expert who has solid experience in content production, particularly in generating high-quality photo and video materials, and possesses strong writing skills. You will develop engaging content to attract and retain customers while improving customer UX throughout booking journey. For this position, it’s also essential to be up to date with new technologies and marketing trends.

Ultimately, you will take ownership of content production, aiming to expand EL AL's digital and content presence while boosting brand awareness, fostering customer engagement, and building loyalty. This role also includes creating monthly social media performance reports and developing and overseeing work plans to ensure strategic execution.

The job requires working with many internal and external interfaces with professional response, high service awareness, responsibility, accuracy, ability to work in a team, coping with stressful situations, proactive and initiative-driven, and the ability to prioritize tasks.

Position

The position will be based at EL AL's Americas Headquarters in South Florida and report directly to the Director of Marketing for the Americas. Occasional travel and extended work hours required.

Responsibilities

Social Strategy

• Lead the development and execution of EL AL’s always-on organic social strategy across owned platforms.
• Ensure social content aligns with brand marketing priorities, cultural moments, and key campaign initiatives.
• Translate broader brand campaigns into platform-native social strategies and content plans.
• Identify and promote influencer and collaboration opportunities, organically and also as paid activities.

Content Creation

• Develop, maintain and post social content including static, video, short-form, and platform-native formats.

·        Support content development across multiple formats, including blogs, landing pages, emails, and paid ads, including editing and proofreading

·        Optimize web content considering SEO and Google Analytics

·        Collaborate with design and writing teams to produce high quality content

• Ensure all assets meet brand guidelines and voice, platform specifications, and performance objectives
• Assist with travel agent email development and distribution

Performance Monitoring & Optimization

·        Monitor performance of organic social content and engagement across platforms

·        Track key social KPIs including reach, engagement, conversation volume, and content performance

·        Use performance insights to optimize content strategy and inform future planning

·        Support reporting and insights development for internal stakeholders

Community Management

·        Help support customer service issues in the U.S. on social media and engage directly with followers to foster meaningful two-way relationships

Requirements and Skills

·        Hands-on experience shooting high-quality photography and video content with professional camera equipment, as well as editing video and still images using desktop and mobile applications.

·        Experience in programming for editing and designing, such as Canva and Photoshop Experience in programming for editing and design such as Premiere and After Effects - an advantage

·        Creating and writing content, including writing scripts for filming days

·        Expertise managing and monitoring on social media platforms

·        Excellent communication and writing skills in English

·        Proven work experience in content marketing

·        Proficiency in MS Office and Content Management Software

·        Understanding of web publishing requirements preferred

·        Editorial mindset with an ability to predict audience preferences

·        Hands-on experience with SEO and web traffic metrics

·        Project management skills and attention to detail

·        BS degree in marketing, journalism, or relevant field

·        Hebrew-language is advantageous

·        Experience working at a large company preferred

·        Travel industry experience is a plus

·        Experience working with influencers – an advantage