What are the responsibilities and job description for the Business Development Representative position at ei3 : Industrial Internet Intelligence?
What we need
The Business Development Representative “BDR” is responsible for managing the early sales pipeline. Starting with Marketing Qualified Leads “MQLs” the BDR works to achieve the first purchase order with new customers. This requires the successful candidate to be able to seek new business opportunities by contacting and developing relationships with potential customers, including OEM Machine Builders, Distribution Partners and end users. Your success will directly contribute to our long-term business growth. The Business Development Representative reports to the VP of Sales.
What you’ll do
- Proactively identify and engage with potential Marketing Qualified Leads (MQLs) through targeted outreach campaigns, including email, phone, and LinkedIn communications
- Research and qualify prospective clients using defined criteria to effectively convert MQLs into Sales Qualified Leads (SQLs) to convert them into customers through strategic relationship management and effective communication of our offerings
- Build initial relationships with potential customers through professional communication and thoughtful follow-up, demonstrating a clear understanding of their business challenges and effective communication of our offerings
- Collaborate closely with sales organization and marketing to understand ideal customer profiles and refine lead qualification processes to ensure high-quality hand-offs
- Under the direction of the BDE, lead negotiations with potential clients, establishing written contracts and first-order sales agreements that align with customer needs and company goals
- Maintain accurate and current records of contacts, deals, tasks, and company information in the ei3 CRM system (currently HubSpot)
- Generate weekly activity reports tracking key metrics like number of touches, meetings scheduled, and MQL to SQL conversion rates and share with BDE who will Report on these in his monthly meeting on sales performance to the CEO, sharing insights on achievements, conversion rates, and areas for improvement to inform strategic decisions
- Develop and maintain foundational knowledge of ei3’s products, services, and industry developments to ensure informed and effective communication with potential customers
- Participate in regular coaching sessions with BDE to improve outreach strategies and lead qualification skills
About you
- Bachelor's degree in Marketing, Business Administration or relevant field
- Proven work experience as a Business Development Representative, Sales Account Executive or similar role. Minimum of 1 year of sales experience.
- Self-starter who has a desire to learn, grow, and excel in their role
- Track record of achieving or exceeding monthly sales activity goals/quotas
- Experience with CRM software
- Understanding of Iot (Internet of Things)
- Hands-on experience with multiple sales techniques (including cold calls)
- Familiarity with MS Excel (analyzing spreadsheets and charts)
- Understanding of sales performance metrics
- Excellent communication and negotiation skills
- An excellent presenter – ability to deliver engaging presentations
- Excellent written and verbal communication skills with the ability to present technical information with a variety of audiences. English fluency.
- Experience composing structured sales proposal documents
Why You’ll Love This Role
- Be on the front lines of growth – You’ll be the first point of contact for new customers and play a key role in driving real revenue from day one.
- Work with cutting-edge IoT technology – Help bring innovative, industry-leading solutions to market while building expertise in a fast-growing space.
- Fast-paced, high-impact role – Every conversation matters. Your outreach, follow-up, and relationship-building directly shape the company’s success.
- High visibility real career momentum – Work closely with the VP of Sales, get hands-on coaching, and build a clear path toward future sales or leadership roles.
- Collaborative, winning team environment – Partner with Sales and Marketing in a supportive, goal-driven culture that celebrates results and continuous improvement.
About ei3
ei³ has pioneered IIoT applications and AI-driven solutions since 1999, establishing itself as a trusted leader in industrial manufacturing. We unlock the power of every machine, empowering machine builders and manufacturers worldwide to turn manufacturing complexity into competitive advantage through tools that enhance efficiency, promote sustainability, and drive cost savings.
With headquarters in New York and development in Montreal, we serve customers through our comprehensive IIoT platform, powered by triple-redundant data centers in the USA, Germany, and China. Our platform enables over 190,000 industrial assets, maintaining 25 years of zero security incidents.
We offer competitive compensation packages and benefit offerings.