Digital Designer, Campaigns & Performance

Job Title: Digital Designer | Campaigns & Performance

Location: New York City, NY (Onsite)

About Us

Effy Jewelry is a family-owned luxury brand with over 40 years of expertise in fine jewelry design, manufacturing, and retail. Known for vibrant gemstones, bold designs, and exceptional craftsmanship, Effy has built a global presence with collections featured in more than 150 boutiques across premier land-based locations and cruise ships worldwide. With a strong foundation in quality, innovation, and customer experience, Effy continues to evolve while staying true to its heritage as a privately owned business. Our teams operate at the intersection of luxury retail and global travel, delivering a personalized and elevated shopping experience to customers around the world.

Job Summary

We’re looking for a digital designer to support fast-paced, high-volume creative across email, paid media, web, and social. This role is focused on execution, iteration, and helping scale a modern content engine that drives real business impact across channels. This is a great opportunity for someone early to mid-career who is eager to grow across disciplines, take ownership of their work, and be part of a team building new systems and ways of working from the ground up.

What You’ll Do

• Design and produce email campaigns (CRM, automations, promotional sends)
• Develop creative concepts and create paid media assets across social, display, and digital channels
• Design web assets including homepage updates, landing pages, and campaign modules
• Adapt and version creative across multiple formats and channels while exercising independent creative judgment
• Create lightweight motion assets including GIFs, animated social assets, and simple video cutdowns for paid/social
• Create and optimize short-form video assets across formats (Meta, TikTok, YouTube, etc.)
• Collaborate closely with creative, marketing, performance, and project management teams to develop effective visual solutions
• Manage tasks and feedback within Asana
• Iterate quickly based on feedback, performance insights, and creative objectives
• Take ownership of projects from start to finish, proactively moving work forward and making design decisions that support brand and business goals

What We’re Looking For

• 2-4 years of experience in digital design
• Strong experience designing emails (Klaviyo or similar platform experience required)
• Comfortable working in a fast-paced, high-volume environment with quick turnaround times
• Strong foundation in layout, typography, and visual hierarchy
• Ability to manage multiple deliverables and prioritize effectively
• Experience working in project management tools (Asana or similar)
• Proactive, self-starter mindset. Someone who takes initiative and owns their work
• Open to feedback and able to iterate efficiently
• Organized and detail-oriented
• Interest in both brand storytelling and performance-driven creative

Tools & Skills

• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Figma
• Strong understanding of layout, typography, and visual hierarchy
• Experience designing digital-first assets (emails, SMS/GIFs, paid ads, organic social)
• Familiarity with Premiere Pro, After Effects, or CapCut strongly preferred
• Comfortable editing/adapting short-form video assets for paid and social channels
• Understanding of platform specs and formatting across Meta, TikTok, YouTube, etc.

Nice to Have (but not required)

• Experience working on in-house marketing or digital teams is a strong plus
• Basic motion / animation skills
• Familiarity with AI image tools (Midjourney, Higgsfield, etc.)
• Interest in fashion, beauty, or luxury

What You’ll Gain

• Exposure to full-funnel marketing (paid, CRM, web)
• Hands-on experience building a scalable content engine
• Mentorship across creative, performance, and strategy
• Opportunity to expand into motion, AI, and campaign development

Why Join Us

It’s an exciting time to join the team, with new initiatives, launches, and systems being built from the ground up. This role will play a key part in shaping how we scale creative and bring campaigns to life across channels.

Salary Range:

$65,000 – $85,000 annually, depending on experience and qualifications.

Candidates must have valid work authorization for the U.S. at the time of application and throughout employment; we are not able to sponsor visas.

Effy Jewelry is committed to diversity in its workplace and is proud to offer equal employment opportunities to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other legally protected characteristic in the location in which the candidate is applying. Effy Jewelry applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.