Senior Marketing Specialist

Senior Marketing Specialist

Edible Brands was launched in 2022 to bring together powerful, purpose-led brands under one unified vision: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 600 locations worldwide—each designed to spark joy, fuel wellness, and build lasting connections. Though diverse, our brands are bound by a shared purpose to celebrate life and health.

Our portfolio includes Edible Arrangements®, the iconic gifting brand, and Rōti®, a Mediterranean-inspired fast-casual restaurant. Together, these brands are fueled by The Edible Way — a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

The Big Picture:

The Senior Marketing & Campaign Specialist is a key member of Edible Brands' Integrated Marketing Communications (IMC) team — a high-impact team responsible for bringing brand strategy to life across every customer touchpoint for both Edible Arrangements and Rōti, ensuring each brand shows up with the right message, in the right channel, at the right time.

In this role, you are the execution backbone of the go-to-market process across Edible Arrangements and Rōti—the person who keeps campaigns moving from brief to launch. You connect the dots between what Brand sets in motion and what actually shows up in front of customers: managing agency creative rounds, supporting influencer activations, and synthesizing post-campaign learnings that shape what we do next.

Beyond campaign execution, this role owns in-store marketing coordination for Edible Arrangements, responsible for how the brand looks, feels, and sells inside every franchise location. You shape the creative and ensure our franchisees have what they need to win locally, from in-store merchandising to local marketing materials. 

The Senior Marketing & Campaign Specialist reports to the Sr. Manager of Integrated Marketing, and partners daily with IMC team, Brand Managers, channel teams (paid media, social, email, e-commerce), and agency partners (creative and influencer) across both brands.

This role is ideal for a marketer who thrives on owning the details without losing sight of the bigger picture. At Edible Brands, you'll be in the room from day one—collaborating across functions, watching your work launch, and having a real say in what we do next. If you're motivated by high-visibility work and wired to get things done, you'll thrive here.

Location: This position will be onsite at our Corporate Office in Sandy Springs, GA Monday – Friday.

What this looks like day to day:

• Campaign Execution

• Own the end-to-end creative review process between agency and channel owners—consolidating feedback, managing revision cycles, and ensuring assets are delivered on spec and on time across Edible Arrangements and Rōti campaigns
• Traffic approved campaign assets to channel owners across paid media, email, social, web, and in-store, maintaining quality and accuracy at every handoff
• Lead pre-campaign launch readiness—confirming assets are in-platform, campaigns are set up correctly, and all cross-functional teams are aligned before go-live
• Track and synthesize mid-campaign and post-campaign performance data in collaboration with channel owners, supporting the Sr. Manager, IMC in optimization decisions and reporting.
• Support additional campaigns, initiatives, and cross-brand projects as the business evolves—bringing the same execution rigor to fast-turnaround work as to planned seasonal campaigns

• Influencer Marketing 

• Support the Sr. Manager (influencer lead) by acting as coordination point between the brand and our influencer agency, ensuring seamless execution from briefing through delivery for Edible Arrangements and Rōti campaigns 

• Local Marketing Production

• Own the execution and production of key elements of the Edible Arrangements Local Store Marketing (LSM) program, supporting600 franchise locations with locally relevant marketing initiatives and resources.
• Lead creative production for seasonal in-store marketing materials and franchisee-facing marketing tools
• Serve as the accountable owner of the local marketing toolkits, ensuring our store network always has current, on-brand resources to activate locally.

What You Bring:

• Bachelor’s degree in Marketing, Communications, or related field; or equivalent work experience.
• 3–5years of experience in integrated marketing, campaign management, or related field
• A track record of owning campaign execution independently, not just supporting it
• Familiarity with core marketing channels including paid media, email, organic social, web, and in-store/retail.
• Familiarity with core marketing channels — email, paid media, organic social, and ecommerce
• Hands-on experience working with external creative agencies and managing creative production is a plus but not required
• Exposure to local or franchise marketing is a plus but not required

How You Work:

• You're someone who keeps things moving. When the pace picks up, you don't freeze or wait for direction; you stay calm, reprioritize, and push forward. 
• Strong creative sensibility: Able to review assets with a critical eye for channel suitability, brand consistency, and executional accuracy
• Exceptional organizational skills and attention to detail, with the ability to manage multiple workstreams across two brands 
• Clear, proactive communicator who can build strong working relationships with agencies and channel owners while holding them accountable without friction
• Solid analytical skills with the ability to pull, interpret, and clearly communicate campaign performance data
• Comfortable operating with a degree of independence