Director of Sales and Marketing

Love to make a difference in the lives of seniors?

At Solera Senior Living, we are guided by our Core Values—Compassion, Communication, Commitment, and Creativity—in everything we do. We are seeking a Director of Sales and Marketing to lead occupancy growth at Edgeworth Park at New Town, a 84 -unit senior living community located in Williamsburgh, VA.

This role is ideal for a driven, relationship-focused sales leader who thrives on building referral networks, guiding families through the decision-making process, and delivering results while maintaining a compassionate, resident-centered approach.

What Solera Offers You

• A growing company with opportunities for career advancement
• Immediate pay access — no more waiting for payday
• Tuition reimbursement to support your professional growth
• Comprehensive medical benefits with discounted gym memberships
• Dental, vision, life, and disability insurance
• 401(k) retirement plan
• Paid holidays and paid time off
• Employee Assistance Program (EAP)
• Perks and employee discount programs
• Supportive, team-oriented workplace culture
  
  
  

Position Overview

Through a combination of strategic marketing and relationship-driven sales efforts, the Director of Sales and Marketing is responsible for generating, managing, and converting leads to achieve budgeted occupancy targets. This role leads referral development, prospect engagement, tours, and the move-in process while maintaining a strong external presence in the local market.

The Director of Sales and Marketing spends the majority of the workweek outside the community, building referral relationships and representing the community to prospects, families, and professional partners.

Key Responsibilities

Sales Strategy & Occupancy Growth

• Develop and execute a structured sales and marketing strategy to achieve budgeted occupancy
• Generate and convert qualified inquiries, referrals, tours, and move-ins
• Utilize Solera sales methodologies to achieve targeted closing ratios
• Track, analyze, and report sales performance and conversion metrics
  
  
  

Lead Management & Follow-Up

• Respond promptly to all inquiries and ensure consistent follow-up
• Maintain accurate lead and activity tracking within the CRM
• Measure referral source effectiveness and adjust outreach strategies accordingly
  
  
  

Referral Development & Community Outreach

• Build and maintain strong relationships with hospitals, physicians, rehab centers, and other referral partners
• Achieve and maintain weekly outreach and referral contact goals
• Attend networking events and represent the community professionally in the local market
  
  
  

Tour Readiness & Community Presentation

• Ensure model, respite, and rent-ready rooms are tour-ready at all times
• Conduct daily walk-throughs to ensure the community presents at its best
• Partner with leadership on staging and presentation of model spaces
  
  
  

Marketing & Reporting

• Complete weekly marketing and occupancy reports
• Develop Competitive Market Analyses at least twice annually
• Partner with the Home Office team on advertising, branding, and public relations initiatives
• Support social media and local marketing efforts
  
  
  

Leadership & Collaboration

• Partner closely with the Executive Director to align sales strategy with operational goals
• Participate in stand-up meetings and cross-department collaboration
• Assist with special events, open houses, and community programs
  
  
  

The Ideal Candidate

• Approaches the role with an entrepreneurial, ownership mindset
• Is motivated by exceeding sales and occupancy goals
• Builds trust with families through empathy, professionalism, and follow-through
• Maintains flexibility to meet prospect and referral schedules, including some evenings and weekends
• Demonstrates integrity, accountability, and strong leadership presence
  
  
  

Required Qualifications & Experience

• Bachelor’s degree preferred or equivalent combination of education and experience
• 5 years of successful sales experience, preferably in senior living, healthcare, hospitality, or real estate
• Proven track record of meeting or exceeding occupancy or revenue goals
• Strong verbal and written communication skills; comfortable presenting to individuals and groups
• Commitment to exceptional customer service
• Proficiency with CRM systems and basic office technology
• Valid driver’s license and reliable transportation
  
  
  

Solera Senior Living is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.