What are the responsibilities and job description for the Marketing Campaign Analyst position at EDGE Services, Inc.?
This is a contract position with a hybrid schedule requiring 3 days onsite in Vienna, VA or Winchester, VA.
In this role, you will:
- Support the development and execution of targeting strategies and marketing campaigns in channels enabled by Pega Customer Decision Hub (CDH).
- Build, launch, and optimize Next Best Action campaigns across inbound and outbound channels through member profiling, experimentation, and performance analysis.
- Own the day‑to‑day campaign operations lifecycle—from requirements and approvals through QA/testing, deployment, and post‑launch monitoring and issue resolution.
- Partner with marketing product strategists, business stakeholders, compliance, and cross‑functional agile teams to achieve positive member experience and business outcomes.
The skills we are looking for in this role include:
- Working knowledge of Pega CDH, Salesforce Marketing Cloud, or similar ESP/decisioning technology platforms.
- Experience collaborating with cross‑functional technical and business teams.
- Ability to quickly learn new concepts, tools, and technologies related to marketing decisioning and analytics.
- Familiarity with marketing campaign processes, data analysis, and lifecycle management.
- Experience with analytics tools or data platforms (e.g., SQL, Databricks, Tableau, Power BI).
- Strong analytical, problem‑solving, and communication skills.
- Bachelor’s degree in Marketing, Business, or equivalent experience.
Salary : $40 - $52