Sales Counselor

Sales & Occupancy Management:

· Achieve and maintain optimal occupancy levels through proactive sales strategies.

· Effectively track and manage all prospective customer interactions using CRM software.

· Oversee and manage the full sales pipeline—from initial inquiry to move-in.

· Provide thorough and accurate information regarding the community's features, services, and benefits.

Market Knowledge:

· Maintain in-depth knowledge of community offerings and amenities.

· Continuously monitor and analyze local competitors, including pricing, services, and differentiators.

Prospect Engagement:

· Build and maintain trusting, consultative relationships with prospective residents and their families.

· Conduct needs assessments to align community offerings with individual preferences.

· Provide personalized tours and introductions to residents and staff to enhance the visitor experience.

Sales Conversion:

· Guide prospects through the decision-making process, with regular attempts to close.

· Effectively address and overcome objections to secure move-ins.

· Consistently meet or exceed sales metrics including outbound calls, scheduled tours, and outreach goals.

Community Representation & Outreach:

· Represent the community professionally in all external engagements and build strong

· relationships with referral partners.

· Assist in planning and executing on-site and off-site events designed to generate qualified leads and referrals.

· Create and implement quarterly marketing plans to support overall occupancy goals.

Administrative & Team Collaboration:

· Maintain regular communication with the Regional Sales Director on progress, goals, and marketing execution.

· Ensure timely and accurate completion of all pre-move-in paperwork and requirements.

· Collaborate with the Director of Nursing to coordinate resident assessments.

· Notify relevant departments of scheduled move-ins and resident needs to ensure a seamless transition.

· Support the move-in process through ongoing communication with families and internal teams.

Education & Experience:

· Bachelor’s degree preferred; equivalent experience will be considered.

· Minimum of two years of sales experience, preferably in healthcare, senior living, or pharmaceutical industries.