What are the responsibilities and job description for the Social Media Manager position at ECPI University?
Social Media Manager
Location: Virginia Beach, VA (In-Person)
About ECPI University
For over 50 years, ECPI University has been helping students achieve their career goals through hands-on learning and a student-centered approach. We are a dynamic, fast-growing organization that values innovation, creativity, and results.
Position Summary
ECPI University is seeking a creative, data-driven Social Media Manager to lead the strategy, execution, and growth of our social presence across all ECPI University and affiliate brands.
The ideal candidate will be a strong storyteller who can connect with audiences across multiple platforms, manage brand voice consistently, and drive measurable engagement. This role also includes expanding our influencer marketing strategy to reach new audiences and amplify our message.
Responsibilities
- Manage day-to-day operations of ECPI University and affiliate brand social media channels.
- Develop and execute platform-specific strategies to increase brand awareness, engagement, and conversions.
- Create, curate, and publish engaging content (copy, graphics, video, stories, reels, etc.).
- Collaborate with internal teams, faculty, students, and alumni to showcase the ECPI experience.
- Monitor trends and platform updates to keep our content fresh and relevant.
- Build and manage an influencer and ambassador strategy to expand reach and engagement.
- Track, analyze, and report on performance metrics, using data to refine strategies.
- Ensure brand voice and visual identity are consistent across all platforms.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field preferred.
- 2 years of professional social media management experience.
- Strong content creation skills (writing, photography, video, editing).
- Experience with influencer marketing strategy and partnerships.
- Proficiency with analytics tools and social media management platforms.
- Creative, adaptable, and detail-oriented with excellent organizational skills.
What We Offer
- A collaborative, innovative environment where your creativity can make an impact.
- Competitive compensation and benefits.
- Opportunities for professional growth within a mission-driven organization.
Benefits of Employment
ECPI University provides a comprehensive benefits program designed to help our faculty and staff stay healthy, feel supported, and maintain a work/life balance. To learn more about benefits at ECPI University, click HERE.
Committed to excellence and innovation, ECPI University is proud to be an equal opportunity employer.
