What are the responsibilities and job description for the Social Media Manager position at Davis Ad Agency?
Who We Are.
A marketing and advertising agency in Virginia Beach filled with creative thinkers, problem solvers, storytellers, digital gurus, and innovative strategists. Our culture supports both individual and company growth, and we’re proud to partner with some of the region’s most well-known and top-of-class businesses. Our focus on our clients’ goals and success continues to drive our own.
Who We’re Hiring.
A Social Media Manager with experience creating performance-driven content and paid ads. This role will own the execution of organic and paid social efforts across multiple client accounts, develop strategic campaign plans, oversee optimization efforts, and analyze results across multiple platforms including (but not limited to) Meta, LinkedIn, TikTok, and Pinterest.
This position requires a balance of creative thinking, strategic planning, and strong analytical skills.
Job Responsibilities:
General:
- Guide overall social media efforts to elevate brand image, awareness, and performance for assigned clients
- Collaborate with internal teams to integrate social media into broader advertising initiatives
- Stay current on social trends, tools, and platform updates, and recommend new strategies to keep clients ahead of the curve
- Manage multiple client accounts simultaneously while meeting deadlines and maintaining quality
Content:
- Plan and execute strategic social media content calendars (including post concepts, copywriting, and collaboration with creative team)
- Write strong, platform-appropriate copy across multiple brand voices
- Coordinate with the creative team to develop content that aligns with strategy and campaign goals
- Manage daily community engagement and reputation management (comments, DMs, reviews as applicable)
- Monitor performance metrics and generate reports to measure effectiveness and identify opportunities. Use performance insights to refine content strategy over time
Paid Social Advertising
- Develop and execute paid social campaign strategies aligned with client goals and KPIs
- Manage paid social campaigns day-to-day, including optimization opportunities to improve performance
- Channel strategy
- Budget pacing and management
- Targeting and audience development
- Creative and ad copy development
- Testing and iteration
- Track and report on campaign performance and communicate status updates to internal teams and clients
- Provide custom analysis, key insights, and strategic recommendations
Skills & Experience
- Bachelor’s degree in a related field (Marketing, Communications, Advertising, etc.)
- Minimum of 3–5 years of experience managing social media for businesses and/or brands
- Experience managing paid social campaigns across platforms such as Meta, LinkedIn, TikTok, Pinterest, etc.
- Strong knowledge of social platforms, best practices, and content formats
- Proven ability to analyze performance metrics and optimize campaigns based on results
- Excellent copywriting skills and experience writing across multiple brand voices
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously
- Self-starter with a positive attitude and a drive to exceed objectives for clients and the agency
Benefits
- Competitive pay based on experience
- 401(k) with company match
- Health, dental and vision insurance
- 3-weeks paid vacation to start
- Paid holidays
- Bonus birthday day off