What are the responsibilities and job description for the Salesforce Marketing Cloud Lead position at Econosoft?
Required Experience
- 7 years of Salesforce Marketing Cloud experience.
- 7 years of hands-on experience with Journey Builder, Automation Studio, Mobile Studio, Email Studio, and Audience Builder.
- 7 years of development experience using AMPScript, SSJS, SQL, and HTML.
- 6 years of experience with SFMC architecture and solution design.
- 6 years of experience with APIs, integrations, and Marketing Cloud Connector capabilities.
- 4 years of experience with Salesforce CRM or related Salesforce ecosystem platforms.
- Strong understanding of multi-cloud architecture and integrations.
- Experience designing scalable enterprise solutions while accounting for platform limitations, performance, maintainability, and future growth.
- Traditional full-stack development background, ideally with .NET or similar technologies.
- Experience assessing the impact of Salesforce changes across upstream and downstream systems and business processes.
Preferred Qualifications
- Salesforce Marketing Cloud Administrator Certification.
- Salesforce Marketing Cloud Developer Certification.
- Experience with Marketing Cloud Next.
- Experience with Data Cloud and broader Salesforce ecosystem integrations.
Education
- Bachelor s degree or equivalent professional experience.
Skills & Competencies
- Strong Salesforce Marketing Cloud architecture and development expertise.
- Excellent technical problem-solving and analytical skills.
- Ability to translate complex business requirements into scalable technical solutions.
- Strong understanding of Salesforce and Marketing Cloud best practices.
- Proven ability to design and implement new technical processes and frameworks.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Strong organizational and documentation skills.
- Excellent written and verbal communication skills.
- Ability to communicate effectively with both technical and non-technical stakeholders.
- Collaborative team player who proactively provides technical guidance and support.
- Ability to critically evaluate information from multiple sources, resolve conflicting requirements, and identify underlying business needs.