Marketing Coordinator

General Summary:

The Marketing Coordinator is responsible for developing, implementing, and executing a variety of outreach efforts across digital and traditional media and at in-person events. This role is instrumental in communicating critical information about recycling and waste management to a diverse audience in compelling, accessible ways. The person taking on this role will foster positive relationships with residents, customers, and stakeholders in ecomaine member and owner communities, creating and disseminating messaging that increases awareness and adoption of effective solid waste management & recycling practices.

Essential Job Functions:

• Under the supervision of the Director of Communications & Public Affairs, the Marketing Coordinator is responsible for developing, implementing, and executing online educational materials and campaigns about the benefits of recycling and other sustainable waste management strategies.
• The Marketing Coordinator’s goal will be to expand ecomaine’s audience by using tools that include but are not limited to: social media (Facebook, Twitter, Instagram, YouTube, TikTok); website (Wordpress; Google Analytics); ecomaine’s Recyclopedia, photo/video collateral; marketing and educational outreach materials; graphic design programs (Canva, Adobe, and more); and direct in-person outreach (community events, tours).

The Marketing Coordinator also:

• Provides key performance indicator (KPI) monthly reports to the Director for organization’s Board and leadership
• Maintains a brand guide for all assets.
• Stays abreast of latest developments and trends in the marketing/social media landscape and regarding the municipal solid waste and recycling industry to effectively engage audiences with up-to-date information.
• Contributes to the overall expertise of the department and organization and leads continuous improvement of ecomaine’s education and outreach messaging, materials and tools, including the Recyclopedia app.
• Maintains SEO and website updates.
• Contributes to event and campaign planning.
• Contributes to ecomaine’s customer service efforts by responding to inquiries via social media, email, and phone, as needed.
• Provides representation at appropriate opportunities to further its goal of effective waste management education, including through the design of ecomaine educational collateral, or at events or tours of ecomaine.
• Performs other work-related duties as assigned by the Director or ecomaine leadership.

Skills/Experience/Training Required:

• Bachelors’ Degree related to social and digital media (such as Communications, Journalism, Marketing, Graphic Design, etc.) or an equivalent amount of education and experience providing the desired skills, knowledge and ability to perform the function.
• Must have demonstrable professional experience in creating, overseeing, and reporting on impact of social and digital media campaigns.
• Strong interpersonal skills; able to work with diverse stakeholders.
• Creative, outgoing, flexible, well-organized, and able to manage multiple priorities.
• Problem-solver who’s excited about figuring out new technologies and overcoming unique challenges
• Collaborative team player on a mission-driven communications team.
• Flexibility to work some evenings and weekends as needed (hours flexed to maintain a 40-hour work week)
• An interest in sustainable waste management and willingness to get curious and develop expertise in a new industry
• Able to work effectively with all levels within ecomaine and members of a diverse public.
• Valid State of Maine driver’s license and insurable under ecomaine policies.

Preferred Skills (or willingness to learn)

• HubSpot (or another CRM platform)
• Canva
• Wordpress
• Google Analytics
• Video recording & editing
• Asana (or other work management platform)
• Microsoft Word, PowerPoint, and Outlook

Working Conditions/Physical Demands:

• Employment at ecomaine is completed on-site (not a hybrid or remote role)
• Sitting, standing, work at a computer terminal, using stairs/elevator, and light lifting may all be required.

Benefits:

• Compensation: $26-$29/hr depending on experience and qualifications
• Comprehensive wellness program including health and dental insurance
• Retirement savings plan with company contributions
• Professional development   opportunities
• Access to company vehicles for program-related travel, reducing the need to use personal vehicles
• Paid time off and holidays 

Application Process:

• Interested candidates should submit a resume and cover letter detailing their relevant experience and interest in the position. Please send your application to hr@ecomaine.org.

About ecomaine: As a community-owned non-profit organization, ecomaine provides comprehensive, long-term solid waste solutions in a safe, environmentally responsible, economically sound manner, and is a leader in raising public awareness of sustainable waste management strategies. Serving a third of Maine's population in more than 60 member communities through single-sort recycling, organics/food waste diversion, waste-to-energy production, and an ashfill/landfill, ecomaine also reaches tens of thousands of students, community members, and stakeholders annually through grants, tours, presentations, and events to promote sustainability in waste management.

This job description is not intended to be, and should not be construed as, an all-inclusive list of responsibilities, skills, or working conditions associated with the position. While it is intended to accurately reflect the position’s activities and requirements, ecomaine reserves the right to modify, add, or remove duties and assign other responsibilities as necessary. External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act, must be able to perform the essential functions of the position, either unaided or with the assistance of a reasonable accommodation, which will be determined by management on a case-by-case basis. ecomaine is an Equal Opportunity Employer.

Industry

• Waste Treatment and Disposal

Employment Type

Full-time