Director of Growth Marketing | Agency & Multi-Brand

About Eclipsyum

Eclipsyum is a consulting and marketing agency supporting growing businesses across construction, home services, logistics, and consumer products.

We manage marketing strategy, lead generation, SEO, paid advertising, websites, CRM systems, automation, reporting, branding, and campaign execution across multiple brands and client accounts.

We are hiring a senior marketing leader who can build strategy, lead a team, inspect execution, and connect marketing activity directly to qualified leads, booked appointments, pipeline, revenue, and measurable business growth.

This is not a content coordinator or social media management position.

Position Overview

The Director of Growth Marketing will lead marketing strategy and execution across multiple brands, client accounts, locations, and business units.

The right candidate will have experience working in an agency, consulting firm, multi-brand company, franchise organization, or another fast-paced environment where several campaigns and stakeholders must be managed simultaneously.

You must be able to:

• Build the marketing plan
• Establish measurable KPIs
• Assign and prioritize work
• Lead internal team members and outside vendors
• Review campaign performance
• Identify weak execution or broken tracking
• Improve underperforming campaigns
• Hold the team accountable for deadlines and results
• Clearly report what is working, what is failing, and what must change

Marketing at Eclipsyum is measured by business outcomes, not activity volume. More posts, emails, or website traffic mean very little unless they produce qualified opportunities and revenue.

Required Experience

Candidates must have:

• 10 years of professional marketing experience
• 5 years in a senior marketing leadership role
• Agency, consulting, multi-client, multi-brand, franchise, or multi-location experience
• Proven experience generating qualified leads and revenue opportunities
• Experience managing multiple campaigns, brands, or accounts simultaneously
• Experience leading marketing employees, specialists, freelancers, agencies, or vendors
• Strong knowledge of SEO, Google Ads, Meta Ads, email marketing, content strategy, website optimization, CRM tracking, analytics, and conversion optimization
• Experience connecting marketing results to calls, appointments, pipeline, sales, and revenue
• Strong experience using AI, automation, and marketing technology to improve output and decision-making
• Strong communication, organization, delegation, and performance-management skills

Candidates whose experience is primarily limited to social media posting, graphic design, content calendars, or brand awareness will not be a fit for this role.

Key Responsibilities

Strategy and Planning

• Lead marketing strategy across multiple brands, accounts, and business units
• Create quarterly and monthly marketing plans with goals, budgets, owners, deadlines, and KPIs
• Translate company growth goals into measurable marketing priorities
• Develop channel strategies for SEO, paid advertising, email, content, local marketing, websites, CRM workflows, and customer retention
• Prioritize campaigns based on revenue potential and operational capacity

Lead Generation and Performance

• Drive qualified leads through Google Ads, Meta Ads, SEO, local SEO, email marketing, landing pages, websites, content, and CRM automation
• Improve cost per lead, cost per booked appointment, customer acquisition cost, conversion rates, and marketing ROI
• Review lead quality, call recordings, booked appointments, CRM activity, sales follow-up, and pipeline movement
• Identify wasted ad spend, poor targeting, weak messaging, low-converting pages, broken tracking, and ineffective follow-up
• Develop testing plans for ads, offers, landing pages, email campaigns, and customer journeys

Team Leadership and Accountability

• Lead SEO, paid media, content, social media, design, development, automation, and CRM team members
• Assign clear priorities, owners, deadlines, and expected outcomes
• Conduct weekly performance reviews using scorecards and campaign data
• Coach team members and address weak execution quickly
• Coordinate employees, freelancers, vendors, and outside agencies
• Build a culture of ownership, urgency, accuracy, and continuous improvement

Reporting and Business Alignment

• Build dashboards showing qualified leads, appointments, conversion rates, pipeline, acquisition costs, and ROI
• Provide leadership with clear weekly and monthly reporting
• Explain performance in direct business terms rather than marketing jargon
• Work closely with sales, operations, leadership, and client teams
• Ensure CRM tracking and attribution are accurate
• Identify when marketing performance is being limited by slow sales follow-up, scheduling problems, operational capacity, or poor customer communication

Systems and Process Improvement

• Create and improve marketing SOPs, campaign calendars, approval workflows, reporting systems, and team scorecards
• Build repeatable systems that can be used across brands and locations
• Improve campaign quality control and deadline management
• Use automation to reduce repetitive work and improve reporting accuracy
• Establish clear accountability for every campaign, task, and deliverable

AI and Automation Expectations

Strong AI fluency is required.

We are looking for someone who uses AI to improve strategy, research, analysis, production, and team efficiency, not someone who only generates generic captions.

You should be comfortable using AI for:

• Market and competitor research
• Campaign planning
• SEO research and content briefs
• Ad copy and offer testing
• Landing-page analysis
• Lead-quality analysis
• Customer journey mapping
• Reporting summaries
• SOP development
• Workflow design
• Marketing automation
• Team productivity
• Campaign performance analysis

AI should increase the speed and quality of your work. It does not replace judgment, leadership, or accountability.

Preferred Industry Experience

Experience in one or more of the following is strongly preferred:

• Construction
• Roofing
• Insulation
• Remodeling
• HVAC
• Restoration
• Home services
• Franchise businesses
• Multi-location service companies
• Logistics
• Consumer products
• Local service businesses

Preferred Tools

Experience with several of the following is preferred:

• HubSpot
• Google Analytics
• Google Search Console
• Google Ads
• Meta Ads Manager
• SEMrush
• Ahrefs
• Looker Studio
• Call tracking platforms
• ClickUp
• WordPress
• Webflow
• Canva
• Figma
• ChatGPT
• Claude
• Gemini
• Perplexity
• Zapier
• n8n

Candidates are not required to know every platform. However, they must be able to learn new systems quickly and understand how marketing tools connect to lead generation, CRM management, reporting, and revenue.

Pay: From $90,000.00 per year

Work Location: In person

Salary : $90,000