Senior Marketing Specialist - Channel

ECHO Incorporated is an industry leader in developing and manufacturing high-performance, professional-grade, handheld outdoor power equipment. With distributors and thousands of dealers across North and South America, ECHO is constantly anticipating the future of the outdoor power equipment industry and the need for environmental sustainability. Working for ECHO means joining a team of people who are committed to collaboration, innovation, creativity, and high-quality products that make us a globally competitive brand.

ECHO is hiring a new Senior Marketing Specialist-Channel.  The Senior Marketing Specialist -Channel will support the Dealer Direct channel by developing and executing marketing programs that drive sales growth, strengthen dealer partnerships, and expand brand presence in key markets.  This role includes up to 25% travel.

The salary range for this position is $70,000-$80,000 based on experience and qualifications. 

This is a hybrid position that will offer the flexibility of working from home and on-site at our Lake Zurich facility.

ECHO’s benefits include:

• 11 paid holidays
• Extremely affordable medical, dental, and vision insurance
• Paid PTO
• 5% 401K match
• Tuition Reimbursement

Duties/Responsibilities: 

• Act as the key strategic partner to ECHO field sales teams, driving alignment between marketing strategy and on-the-ground execution to maximize program impact.
• Design and execute integrated marketing strategies for the ECHO dealer network, driving strong participation in advertising, social media, merchandising, and co-op programs to maximize brand visibility, dealer engagement, and revenue growth.
• Own the end-to-end merchandising strategy for independent dealers, driving impactful display programs by overseeing inventory planning, providing data-driven purchasing recommendations, and setting and enforcing execution standards.
• Partner with field sales to design and deliver impactful dealer training programs that drive brand knowledge and amplification to impact sales growth.
• Lead planning and execution of the annual POP order, ensuring the asset mix aligns with brand priorities, supports dealer segmentation needs, and maximizes in-store impact.

Job Experience/Skills: 

• 3 – 5 years of marketing experience, with at least 3 years focused on channel marketing, trade marketing, or dealer/distributor support (preferably in durable goods, outdoor power equipment, or related industries).
• Channel Strategy Development – Ability to create and execute marketing strategies that strengthen dealer partnerships, drive participation in programs, and grow market share.
• Cross-Functional Collaboration – Skilled at partnering with sales, product, and marketing teams to align initiatives and ensure seamless execution.
• Merchandising & POP Optimization – Expertise in developing impactful in-store displays, managing inventory, and ensuring execution consistency across dealer locations.
• Data-Driven Decision Making – Proficient in analyzing sales, market, and consumer data to inform strategies and measure program performance.
• Project & Program Leadership – Strong organizational skills to manage multiple programs simultaneously, from trade shows to co-op advertising, while delivering on deadlines and budgets.

Education: Bachelor’s Degree in Marketing, Business, Communications, or similar field. 

Travel:  25% travel is required for this role.

Equal Opportunity Employment:

We are an equal opportunity employer. We welcome all applicants.

E-Verification:

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Salary : $70,000 - $80,000