What are the responsibilities and job description for the Marketing Manager position at ECHELON USA?
About Echelon
Echelon is a fast-growing, veteran-founded energy drink brand built for a community that values performance, grit, and authenticity. We’re not just another drink on the shelf - we’re building a movement around purpose, performance, and perseverance. As we expand into new retail and digital channels nationwide, we’re looking for a highly organized, results-driven Marketing Manager to help lead the next phase of our growth.
Role Overview
The Marketing Manager will oversee Echelon’s marketing initiatives across all channels - from concept to execution. You’ll plan, organize, and manage campaigns, product launches, and creator collaborations while ensuring brand consistency and operational efficiency. This role is ideal for someone who thrives in a fast-paced startup environment, knows how to execute with precision, and can blend creative vision with tactical execution.
Key Responsibilities
- Lead planning and execution of marketing campaigns, product launches, and brand activations across digital and retail channels
- Manage content calendars, deliverables, and timelines for internal and external partners
- Oversee influencer and creator partnerships - from outreach to performance tracking
- Work cross-functionally with leadership, sales, and creative teams to align messaging and initiatives
- Optimize digital marketing efforts including email, social, and Shopify updates
- Coordinate sampling, event, and retail marketing programs to drive trial and awareness
- Track campaign results, analyze performance, and present actionable insights
- Manage and mentor marketing support staff, interns, or contractors as the team grows
What We’re Looking For
- 3–6 years of marketing, brand management, or related experience (CPG or DTC preferred)
- Proven ability to manage multiple projects and hit deadlines in a fast-moving environment
- Strong organizational skills and attention to detail
- Excellent communication and leadership skills
- Proficiency in digital marketing tools (email, social, Shopify, analytics)
- Creative problem-solver with an entrepreneurial mindset and passion for building brands
- Bonus: Experience in fitness, military, or performance lifestyle industries
Why Echelon?
- Be part of a veteran-founded, purpose-driven brand redefining the energy drink space
- Work directly with the founding team and have real ownership over brand growth
- Opportunity to build and scale systems, processes, and a team around you
- Competitive salary performance-based bonuses
- Fast-paced, creative, and mission-driven culture
📍 Location: Nashville, TN (On-site)
- 💼 Type: Full-time