What are the responsibilities and job description for the Graphic Designer position at ECHELON USA?
About Echelon
ECHELON is a veteran founded & operated energy drink built for the military community, athletes, extreme competitors and those who demand more from themselves and what they put in their bodies. No artificial flavors or colors, zero sugar, and no proprietary blends. We're gritty, community-driven, & relentless about showing up where our people are. ECHELON is sold on US military installations around the world & quickly scaling into the civilian retailers nationally.
THE ROLE
Echelon is looking for a graphic designer to join our in-house creative team. You'll help bring our beverage brand to life across every touchpoint a customer sees, from the can in their hand, to the display at retail, to the content in their feed. This is a hands-on, high-visibility role with growth opportunity as the visual identity and presence of Echelon evolves.
What You’ll Do
Design and prep product packaging for production
Create retail and experiential signage
Produce digital assets for social, email, paid media, and web, adapting core creative across formats and sizes
Support and maintain brand guidelines, ensuring consistency across packaging, marketing, slide decks, letterheads, partner materials, video, and more
Collaborate with the marketing, sales, and operations teams to translate creative briefs into on-brand materials
Manage multiple projects and deadlines simultaneously, from concept through final production files
Assist with photo shoots and content production as needed (mood boards, styling references, light photo editing)
Required Qualifications
Director of Marketing
ECHELON is a veteran founded & operated energy drink built for the military community, athletes, extreme competitors and those who demand more from themselves and what they put in their bodies. No artificial flavors or colors, zero sugar, and no proprietary blends. We're gritty, community-driven, & relentless about showing up where our people are. ECHELON is sold on US military installations around the world & quickly scaling into the civilian retailers nationally.
THE ROLE
Echelon is looking for a graphic designer to join our in-house creative team. You'll help bring our beverage brand to life across every touchpoint a customer sees, from the can in their hand, to the display at retail, to the content in their feed. This is a hands-on, high-visibility role with growth opportunity as the visual identity and presence of Echelon evolves.
What You’ll Do
Design and prep product packaging for production
Create retail and experiential signage
Produce digital assets for social, email, paid media, and web, adapting core creative across formats and sizes
Support and maintain brand guidelines, ensuring consistency across packaging, marketing, slide decks, letterheads, partner materials, video, and more
Collaborate with the marketing, sales, and operations teams to translate creative briefs into on-brand materials
Manage multiple projects and deadlines simultaneously, from concept through final production files
Assist with photo shoots and content production as needed (mood boards, styling references, light photo editing)
Required Qualifications
- 3–5 years of experience in professional graphic design experience
- Experience coordinating with creative freelancers (photographers, videographers, editors) & managing production workflows
- Ability to move fast, manage multiple workstreams, & prioritize effectively in a high-growth environment
- Excellent written communication & brand style instincts
- A portfolio demonstrating strong typography, layout, and brand-consistent design
- Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma, and industry-standard design tools
- Understanding of print production fundamentals — bleeds, die lines, color modes (CMYK/Pantone), file prep for print vendors
- Sharp attention to detail and comfort receiving and applying feedback quickly
- Strong organizational skills and ability to juggle several projects in a fast-paced environment
- Understanding of design best-practices as they apply to different mediums across print and digital
- Interest in or experience with CPG, food & beverage, or consumer packaging design
- Familiarity with fitness, wellness, & the military/veteran communities
- Basic motion graphics or video editing skills (After Effects, Premiere)
- Experience designing for e-commerce platforms and Amazon or TikTok Shop listings
- Illustration skills
Director of Marketing