Market Development Manager, Plastics

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

Responsibilities

• Contributes to the development of Addressable Market Maps and offers through cross-functional teams
• Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness
• Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed
• Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Commercial leaders if changes are needed
• Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager and Technology
• Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
• Interfaces with leverage points through the value change to identify potential product and application opportunities and shares those with the commercial teams
• Performs special commercial / business projects or assignments as deemed necessary by business unit leadership
• Collaborate with cross‑functional partners to drive project execution and decision‑making
  
  

Qualifications

• Bachelor’s Degree in marketing discipline is required. MBA degree preferred
• 3 years of strategic marketing or product marketing experience required
• In lieu of a marketing degree, minimum of 5 years prior experience in strategic marketing or product marketing roles
  
  

Functional Skills

• Continuously builds Industry/ Market understanding and insights
• Identifies Opportunities for differentiated growth
• Demonstrates segmentation and targeting
• Manges stage gate and other projects to develop new, differentiated products and services
• Develops the financial value case/entitlement for projects and tactics
• Develops the full marketing mix
• Develops value propositions and offers as well as implementation support
• Assesses solution feasibility
• Activates Markets
  
  

Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.

Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.