What are the responsibilities and job description for the Growth Marketing Manager position at EarthCam?
Who We Are
EarthCam is a global leader in webcam technology that gives construction teams real-time visibility into their jobsites—anytime, anywhere. Our solutions support project monitoring, documentation, promotion, and jobsite security across construction projects worldwide.
Our platform delivers live video, time-lapse recordings, progress tracking, and site security, powered by smart AI tools that turn visual data into useful insights for better decision-making. Since creating the first construction webcam in 1996, EarthCam has been trusted on major projects like One World Trade Center, SoFi Stadium, and the Panama Canal Expansion, and integrates with tools such as Procore, Autodesk, and Bentley.
We’re a collaborative, hands-on team that builds our technology in-house and works closely across departments to solve real problems for real users.
Job Description
EarthCam is seeking a highly motivated and results-driven Growth Marketing Manager to own and execute initiatives focused on customer acquisition, SEO strategy, GEO (Generative Engine Optimization), website growth, analytics, AI-enhanced marketing workflows, and lead generation.
This role will be responsible for developing and optimizing marketing initiatives that drive measurable business impact across EarthCam’s B2B and B2C platforms. The ideal candidate is both strategic and hands-on, with experience identifying growth opportunities, analyzing performance data, optimizing digital experiences, and leveraging modern marketing technologies and AI-powered tools to improve efficiency and performance.
This individual will work closely with Sales, Product, Creative, and leadership teams to support company growth initiatives.
Responsibilities
- Own SEO strategy and ongoing optimization initiatives across EarthCam websites
- Develop and execute customer acquisition and lead generation initiatives
- Support GEO (Generative Engine Optimization) initiatives to improve discoverability across emerging AI-powered search experiences and platforms
- Monitor website performance and identify growth opportunities
- Analyze campaign performance and provide actionable recommendations
- Manage and optimize SEM and digital marketing initiatives
- Develop dashboards, reporting tools, and monitor key performance indicators
- Identify opportunities to improve conversion funnels and customer acquisition efforts
- Partner with Sales and Product teams to support growth initiatives
- Coordinate with Creative and internal teams to execute campaigns and website initiatives
- Research industry trends, competitor activity, AI search trends, and emerging growth opportunities
- Utilize AI-powered marketing tools and automation platforms to improve efficiency, content workflows, campaign optimization, and reporting processes
- Explore opportunities to integrate AI tools into marketing initiatives and operational workflows
Who You Are
- Analytical and highly data-driven
- Comfortable owning initiatives from strategy through execution
- Curious about emerging marketing technologies and AI tools
- Strong problem solver with a continuous improvement mindset
- Comfortable balancing multiple priorities simultaneously
- Strong communicator who works effectively across teams
- Self-starter with strong ownership mentality
- Excited by technology, innovation, and measurable business impact
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- 4 years of experience in Growth Marketing, Digital Marketing, SEO, Performance Marketing, or related roles
- Experience with SEO, website optimization, analytics, and lead generation initiatives
- Experience with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms
- Experience optimizing digital campaigns and conversion funnels
- Familiarity with GEO (Generative Engine Optimization), AI search trends, and evolving search behaviors is a plus
- Experience using AI-powered marketing tools, automation tools, or productivity platforms preferred
- Familiarity with tools such as ChatGPT, Jasper, Claude, AI-assisted content tools, or workflow automation platforms is a plus
- Experience with CRM platforms and marketing automation tools preferred
- Experience supporting B2B marketing initiatives is highly preferred
What We Offer
At EarthCam, we believe great work starts with feeling supported, valued, and inspired. We offer a competitive compensation package and a people-first environment where innovation, growth, and collaboration thrive.
Our benefits include:
· Salary starting at $100,000
· 100% company-paid health insurance (single coverage)
· Dental and Vision insurance
· 401(k) plan with generous company matching
· Paid time off plus paid holidays
· Complimentary breakfasts, lunches, and snacks
· Team events, BBQs, and our annual company Olympics
We’re proud to foster an energetic, entrepreneurial workplace where your ideas matter and your career can grow.
Recruitment Fraud Disclaimer
EarthCam is committed to maintaining a transparent and secure recruitment process. EarthCam communicates with candidates exclusively using EarthCam email addresses and extends job offers solely by telephone. For more information about the EarthCam recruitment process and avoiding fraudulent job offers, please click here.
https://www.earthcam.net/about/careers/recruitmentfraud/
Salary : $100,000