Copywriter, Performance Marketing

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

EarnIn is looking for a Copywriter to join our Brand Marketing team, focusing on Performance Marketing, User Acquisition (UA), and Lifecycle Marketing (LCM). This role is ideal for a hands-on writer with an approach that spans the analytic and the creative. We are looking for someone interested in crafting persuasive messaging and compelling, high-performing copy that drives engagement and conversion across digital advertising, email, push notifications, SMS, and other marketing touchpoints.

As a key creative contributor, you will collaborate closely with the Creative team, developing and constantly improving on strategic, results-driven copy that connects with new and existing users. You’ll bring our brand values to life in every project, and help us define our voice as we continue to evolve our brand personality to deliver on our mission.

This is a great opportunity for a midlevel copywriter who thrives in a fast-paced, performance-driven environment and wants to make an impact through data-informed creative strategies.

The US base salary range for this full-time position is $126,000 to $154,000, plus equity and benefits. Our salary ranges are determined by role, level, and location. 

This position is hybrid, with two days a week in our Mountain View office.

• Write high-converting, customer-focused copy for paid media (Meta, TikTok, YouTube, Display), email, push, SMS, and in-app messaging to support user acquisition and retention goals.


• Collaborate with creative and marketing teams to develop compelling concepts, headlines, scripts, and CTAs that align with EarnIn’s brand voice and drive performance.


• Support UA testing initiatives, iterating on messaging based on data insights to optimize engagement and conversion rates.


• Partner with the LCM team to craft clear, engaging copy for lifecycle campaigns, ensuring a seamless brand experience across all customer touchpoints.


• Maintain brand voice consistency across all channels while adapting messaging to different audience segments and funnel stages.


• Work within tight deadlines, manage multiple projects, and respond quickly to feedback in a fast-moving, growth-focused environment.


• Work closely with legal and compliance teams to ensure messaging aligns with regulations while maintaining effectiveness in driving performance and brand goals.


• Stay up to date on UA and LCM best practices, trends in performance marketing, and emerging copywriting techniques to continually elevate our creative approach.

• 3-5 years of experience in copywriting, preferably in a performance marketing, digital advertising, or growth marketing role.


• Strong understanding of User Acquisition and Lifecycle Marketing principles—experience writing for paid social, LCM (email, push, SMS), and digital advertising is a must.


• A results-oriented mindset with experience writing conversion-driven copy that moves users through the funnel.


• Ability to interpret data and performance metrics to refine messaging and optimize campaigns.


• Experience writing for a fintech, startup, or mobile app-based brand—especially in highly regulated industries—is a plus.


• Excellent time management and organizational skills—able to juggle multiple projects and meet deadlines in a fast-paced, iterative environment.


• Proficiency in using AI writing tools, testing platforms, or marketing automation tools is a plus.


• A portfolio showcasing short-form, high-impact marketing copy (e.g., ads, emails, landing pages, push notifications, scripts).

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. 

EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.