Performance Marketing & Operations Manager

California Miramar University is expanding its reach across California, and we're hiring the operator who will run our performance marketing function day to day. You'll work in close partnership with the Executive Director on strategy, channel mix, and budget — and you'll be the hands-on practitioner executing across paid, lifecycle, SEO, and the HubSpot stack.

What you'll do

• Paid acquisition. Plan, launch, and optimize campaigns across Meta, Google, and LinkedIn under budgets set with the Executive Director. Manage audiences, bidding, and creative testing. Recommend where to scale or pull back, and execute against approved priorities. Produce rapid creative iterations using AI tools and templates.
• Marketing operations and CRM. Serve as the day-to-day administrator of HubSpot — landing pages, workflows, CRM, lead routing, segmentation, lifecycle stages, and attribution. Build email and SMS nurture sequences. Maintain the UTM and tracking conventions that protect data integrity. Enforce lead handoff SLAs with enrollment specialists.
• Website and SEO. Lead organic traffic execution: keyword research, on-page SEO, schema, internal linking, and emerging AEO (AI search) optimization. Manage the HubSpot CMS — structure, navigation, templates, forms, and conversion paths — with major structural changes approved by the Executive Director.
• Team and reporting. Manage the Digital Content & Social Media Specialist day to day. Prioritize the marketing backlog in coordination with the Executive Director. Build the dashboards and reporting cadence that gives leadership a single source of truth on paid, organic, website, and funnel performance.

What success looks like in year one

• Paid acquisition CAC reduced and lead volume meaningfully grown across Meta, Google, and LinkedIn, against goals set with the Executive Director
• A reliable HubSpot system with clean attribution, fast lead routing, and tested nurture flows
• Measurable improvement in organic traffic and SEO rankings
• A weekly reporting cadence that the Executive Director and leadership rely on
• A productive working partnership with your direct report and the enrollment team

Qualifications

Required

• 3 years in performance marketing, growth marketing, or digital marketing operations
• Hands-on experience managing paid campaigns across Meta, Google, and LinkedIn
• Working knowledge of HubSpot (landing pages, workflows, CRM administration)
• SEO experience including keyword research, technical SEO, and on-page optimization
• Comfort translating data into decisions using Google Analytics, HubSpot reporting, or Looker Studio
• Bachelor's degree or equivalent professional experience

Nice to have

Higher education, professional education, or consumer consideration funnel experience

People management experience

Familiarity with Ahrefs, SEMrush, or Moz

Experience using AI tools (Claude, ChatGPT, Copilot) in marketing workflows

Compensation: $68,000–$85,000 annually, depending on experience