Performance Marketing Manager

E.S. Kluft & Company

The Standard of Luxury and Comfort

Rancho Cucamonga, California

We’re seeking highly qualified, collaborative, professional, knowledgeable, and results-driven Performance Marketing Manager to support our growing mattress manufacturing company. Future employees will have the opportunity to join Health, Vision, Dental, and Life Insurance on the first of the month following date of hire. We offer 10 holidays, vacation, sick pay, and 401k employer match.

E.S. Kluft & Company is known for a long story of building only the best mattress in the U.S.! We are the company of choice for luxurious high-quality mattresses and want to be the employer of choice for your next career employment opportunity.

JOB SUMMARY:

Member of the marketing team, the Performance Marketing Manager is responsible for all paid and earned media, to increase ROI and enhance engagement to support the growth of the organization.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Define a comprehensive paid and earned strategy, in line with the overall company and marketing strategy.
• Effectively manage and communicate with multiple agencies and partners (media, PR).
• Conduct regular brand review to benchmark Aireloom and Kluft communications against their major competitors (positioning, execution, share of voice, etc.) and initiate corrective actions.
• Support the company’s network of retailers in their own paid and earned media plans, providing them with the appropriate tools to improve overall performance.
• Paid Advertising & Campaigns:
• Work alongside third-party digital agency to develop and execute paid campaigns across channels (social, display etc.) for both national and co-op regional targets.
• Identify target audiences, goals, and key performance indicators for co-op and national campaigns.
• Test and iterate on creative, messaging, and targeting for continuous performance optimization.
• Track, measure, analyze and generate campaign performance reports using multiple analytic platforms including Meta Ads Manager, Google Analytics etc.
• Provide insights and recommendations for performance improvements.
• Plan, execute and manage national promotional campaigns across various channels and mediums.
• PR & Media Outreach:
• Define and execute a PR program to reach effectively the company’s trade and end consumer audiences.
• Develop and execute a media outreach strategy and maintain relationships with journalists, bloggers, and other industry thought leaders.
• Reputation Management:
• Manage and update digital product customer reviews and review syndication.
• Maintain review syndication platform ensuring product accuracy and review moderation.
• Develop strategies and tactics to increase reviews and ratings.
• Respond to press inquiries and manage messaging.

DIRECT REPORTS

• No direct reports

REQUIREMENTS:

• Bachelor’s or technical degree.
• Minimum 5 years of relevant experience in earned and paid media (company or agency).
• Proven experience in digital strategy and tools (Meta Ads Manager, Google Analytics, WordPress, etc).
• Strong writing and editing ability. Keen eye for detail and design.
• Strong organization and project management skills with the ability to manage multiple projects simultaneously.
• Ability to work in a small and lean organization, hands-on, result oriented, team player and leadership skills.

PHYSICAL REQUIREMENTS:

• Capability to lift and carry up to 25 pounds.
• Ability to reach objects and perform tasks that may involve pushing or pulling objects.
• Ability to remain in a seated position for extended periods and stand or walk during work activities.

WORKPLACE & TRAVEL

• This position works out of the plant and in a combination of an office setting and production floor setting.
• Minimal travel (10%) is required for this position to meet with agencies, clients and exhibitions.