SEO Strategist (Hybrid)

Summary:

We’re looking for an SEO Strategist who genuinely loves SEO. Not someone who “does SEO”, but someone who gets genuinely excited about the wins, and genuinely curious about the setbacks. This is not a checklist SEO role. It’s for someone who understands how search is changing, and knows how to turn that into measurable business impact.

You’ll own SEO strategy, execution, and performance across key accounts, working closely with Account Managers, content teams, and leadership to turn search behavior into measurable business impact. This is a hands-on, strategic role with real influence on how SEO is executed across the agency.

This role is fully remote, with optional access to our riverfront office in Oshkosh, WI. Team members meet in person once a month for collaboration, so applicants must live within 200 miles of Oshkosh.

Core Responsibilities

• Build and lead SEO strategies that drive measurable business outcomes, not just rankings
• Identify where search influences the customer journey across traditional search, AI-generated results, and discovery platforms
• Develop strategies across technical SEO, content, authority, and structured data to improve visibility and performance
• Translate performance data into clear insights, actions, and next steps
• Stay connected to results and adjust strategy based on real performance, not assumptions

• Own SEO performance across assigned accounts from strategy through execution and optimization
• Conduct deep analysis across search intent, site structure, indexing, crawlability, and rendering
• Execute hands-on optimizations including on-page updates, content improvements, and technical enhancements
• Partner with content teams to develop search-driven content strategies aligned to modern search behavior
• Drive authority-building efforts including backlinks, brand signals, and off-site visibility
• Monitor performance regularly and take action quickly when results shift

• Stay ahead of how search is evolving, including AI-driven results, entity-based search, and zero-click behavior
• Test new approaches to improve visibility across search engines, answer engines, and emerging platforms
• Leverage tools, automation, and APIs to scale insights and execution
• Challenge what’s working to uncover better opportunities and stronger performance
• Bring forward ideas that push SEO beyond standard approaches

• Partner with Account Managers to align SEO with broader marketing strategy and client goals
• Use search insights to influence messaging, content direction, and campaign strategy
• Collaborate across teams to ensure SEO is integrated, not siloed
• Contribute to client conversations as a strategic voice, not just a channel specialist

• Identify opportunities to expand SEO impact across content, technical improvements, and authority-building
• Surface gaps in current strategies and recommend clear paths forward
• Think beyond current scope to drive stronger results for clients 

What Success Looks Like

• Performance Impact: Organic traffic, rankings, and conversions consistently improve across accounts, with a clear connection to business outcomes.
• Ownership Mindset: You stay connected to outcomes, not just deliverables. You monitor performance, spot issues early, and take action without being asked.
• Strategic Thinking: SEO strategies go beyond the basics, uncovering real growth opportunities across technical, content, and authority efforts.
• Curiosity & Problem Solving: You test ideas, challenge assumptions, and keep pushing for better answers instead of settling for what’s working. You identify patterns, shifts, and opportunities early, and take action without waiting for direction.
• Team Contribution: You elevate the team by sharing knowledge, bringing forward ideas, and helping push the work to a higher level. 
• Client Trust: Clients rely on your perspective to guide decisions and view you as a strategic partner.

What We’re Looking For:

• 5 years of SEO experience, ideally in an agency environment.
• Deep expertise across technical SEO, on-page optimization, content strategy, and analytics.
• Strong understanding of modern search behavior, including AI-driven search and evolving SERP features.
• Proven ability to drive measurable organic growth tied to business outcomes
• Experience with SEO tools, analytics platforms, and performance reporting.
• Ability to translate data into clear insights and direction.

• Obsessively Curious: You are naturally driven to understand what actually drives results, not just execute tasks. You ask thoughtful questions and challenge assumptions.
• You Own the Outcome: You have a strong sense of ownership over performance. You look one step ahead, spot issues early, and step in to fix them rather than stepping back. 
• All-In Energy: You show up fully present and prepared. You take responsibility for your energy, ensuring it elevates the team, and you treat our flexible/remote environment with the utmost professionalism.
• In Learning Mode: You are comfortable testing, failing, and refining. You are open to feedback, assume positive intent in conversations, and are committed to continuous improvement for yourself and the agency.
• Real and Direct: You are a clear communicator who addresses problems early. You don't hide behind vague feedback; you are genuine, respectful, and accountable.

You must live within 200 miles of Oshkosh, WI, and be able to travel to the Oshkosh office at least once each month.

We offer a competitive salary ($70,000–$100,000, depending on experience), plus a profit-sharing program with monthly rewards, quarterly bonuses, and an end-of-year bonus tied to agency performance.

Benefits include:

• PTO and paid holidays
• Health, dental, and vision coverage (with waiver credits available)
• Life, AD&D, short-term, and long-term disability insurance
• Safe Harbor 401(k) with employer match
• Profit-sharing and new business incentives
• Flexible work schedule
• Professional development opportunities
• Remote work with monthly in-person collaboration