Digital Advertising Strategist (Hybrid)

Summary:

We’re looking for a Digital Advertising Strategist to lead paid media strategy and performance across client accounts, with a focus on driving measurable business results. This is someone who recognizes that platforms are increasingly automated, and the real advantage comes from better data, stronger creative, and smarter strategy. Someone who pays attention to what’s changing, tests constantly, and pushes past surface-level metrics to understand what’s actually working.

You’ll own advertising strategy, execution, and performance across key accounts, across platforms like Google, Microsoft, Meta, LinkedIn, and more, turning client goals into measurable results. 

This role is fully remote, with optional access to our riverfront office in Oshkosh, WI. Team members meet in person once a month for collaboration, so applicants must live within 200 miles of Oshkosh.

Core Responsibilities

• Build and lead advertising strategies rooted in data, testing, and real audience behavior
• Develop full-funnel approaches that connect awareness, consideration, and conversion efforts
• Align campaign strategy to business outcomes, not just platform metrics
• Analyze performance across channels and identify what is actually driving results
• Continuously refine strategy based on performance data, not assumptions

• Own campaign performance from setup through optimization, scaling, and long-term efficiency
• Stay connected to results after launch and adjust quickly when performance shifts
• Focus on signal quality, audience inputs, and conversion data to guide platform algorithms
• Identify underperformance early and take action before it impacts results
• Take responsibility for outcomes, not just execution

• Stay ahead of how advertising platforms are evolving, including increased automation, AI-driven optimization, and reduced manual control
• Test new approaches across creative, targeting inputs, bidding strategies, and campaign structures
• Move beyond traditional targeting to focus on data strategy, first-party signals, and audience inputs
• Challenge existing strategies to uncover new opportunities for growth
• Bring forward ideas that improve how the agency approaches advertising

• Partner with Account Managers to align advertising with broader client strategy and goals
• Work closely with creative teams to develop, test, and refine messaging that drives performance
• Contribute to client conversations as a strategic partner, not just a campaign manager
• Support new business efforts with insight-driven advertising strategies

• Identify opportunities to scale campaigns and expand program impact
• Surface gaps in current strategies and recommend clear improvements
• Think beyond the current scope to drive stronger results and long-term growth 

What Success Looks Like

• Performance Impact:  Campaigns consistently improve in efficiency, scale, and contribution to business outcomes.
• Ownership Mindset: You stay connected to outcomes, not just deliverables. You monitor performance, spot issues early, and take action without being asked.
• Strategic Thinking: Advertising strategies go beyond the basics and focus on what actually drives performance, including data inputs, creative strategy, and audience signals.
• Curiosity & Problem Solving: You test ideas, challenge assumptions, and keep pushing for better answers instead of settling for what’s working. You identify patterns, shifts, and opportunities early, and take action without waiting for direction.
• Team Contribution: You elevate the team by sharing knowledge, bringing forward ideas, and helping push the work to a higher level.
• Client Trust: Clients rely on your perspective to guide decisions and view you as a strategic partner.

What We’re Looking For:

• 5 years of digital advertising experience, ideally in an agency environment
• Proven ability to drive measurable business outcomes across multiple accounts
• Strong understanding of modern ad platforms and how automation impacts performance
• Experience with audience strategy, conversion tracking, and performance analysis
• Ability to interpret data and translate it into a clear strategic direction
• Proficiency with analytics tools and platform-specific reporting

• Obsessively Curious: You are naturally driven to understand what actually drives results, not just execute tasks. You ask thoughtful questions and challenge assumptions.
• You Own the Outcome: You have a strong sense of ownership over performance. You look one step ahead, spot issues early, and step in to fix them rather than stepping back. 
• All-In Energy: You show up fully present and prepared. You take responsibility for your energy, ensuring it elevates the team, and you treat our flexible/remote environment with the utmost professionalism.
• In Learning Mode: You are comfortable testing, failing, and refining. You are open to feedback, assume positive intent in conversations, and are committed to continuous improvement for yourself and the agency.
• Real and Direct: You are a clear communicator who addresses problems early. You don't hide behind vague feedback; you are genuine, respectful, and accountable.

You must live within 200 miles of Oshkosh, WI, and be able to travel to the Oshkosh office at least once each month.

We offer a competitive salary ($70,000–$100,000, depending on experience), plus a profit-sharing program with monthly rewards, quarterly bonuses, and an end-of-year bonus tied to agency performance.

Benefits include:

• PTO and paid holidays
• Health, dental, and vision coverage (with waiver credits available)
• Life, AD&D, short-term, and long-term disability insurance
• Safe Harbor 401(k) with employer match
• Profit-sharing and new business incentives
• Flexible work schedule
• Professional development opportunities
• Remote work with monthly in-person collaboration