Digital Advertising Specialist (Hybrid)

Summary:

We’re looking for a Digital Advertising Specialist who enjoys the work and wants to get really good at it. This is someone early in their career who is curious, detail-oriented, and motivated to learn how advertising actually works, not just how to run campaigns.

You’ll support strategy, execute campaigns, and stay closely connected to performance across platforms like Google, Meta, Microsoft, LinkedIn, and more. You’ll work alongside senior team members to build, optimize, and improve campaigns while developing a deeper understanding of what drives results. This role is hands-on and execution-focused, with growing exposure to strategy over time.

This role is fully remote, with optional access to our riverfront office in Oshkosh, WI. Team members meet in person once a month for collaboration, so applicants must live within 200 miles of Oshkosh.

Core Responsibilities

• Build, launch, and manage campaigns across major ad platforms (Google, Meta, Microsoft, LinkedIn, etc.)
• Implement campaign structures, targeting, budgets, and creative based on strategic direction
• Monitor campaign performance regularly and make optimizations to improve results
• Ensure campaigns are set up accurately

• Analyze campaign performance and identify trends, issues, and opportunities
• Make ongoing optimizations across bids, audiences, creative, and structure
• Stay connected to results after launch and adjust based on performance
• Support testing efforts and learn how changes impact outcomes
• Take responsibility for outcomes, not just execution

• Stay curious and knowledgeable on how advertising platforms are evolving,
• Test new approaches across creative, targeting inputs, bidding strategies, and campaign structures
• Assist in research around audiences, competitors, and industry trends
• Contribute ideas and observations based on performance data
• Learn how campaigns connect to broader marketing strategy and business goals
• Support senior team members in refining and executing strategies

• Work closely with Advertising Strategists and Account Managers to execute campaigns effectively
• Communicate clearly on performance updates, changes, and questions
• Support team discussions with insights and observations
• Be open to feedback and actively apply it to improve your work
• Work closely with creative teams to develop, test, and refine messaging that drives performance

• Take ownership of your learning and development within advertising
• Ask questions, seek feedback, and actively work to improve your skills
• Begin to take on more responsibility as your understanding and confidence grow

What Success Looks Like

• Performance Impact:  Campaigns improve over time through thoughtful optimizations and consistent monitoring.
• Ownership Mindset: You stay connected to outcomes, not just deliverables. You monitor performance, spot issues early, and take action without being asked.
• Curiosity & Problem Solving: You test ideas, challenge assumptions, and keep pushing for better answers instead of settling for what’s working. You identify patterns, shifts, and opportunities early, and take action without waiting for direction.
• Team Contribution: You elevate the team by sharing knowledge, bringing forward ideas, and helping push the work to a higher level.
• Client Trust: Clients rely on your perspective to guide decisions and view you as a confident, trusted expert.

What We’re Looking For:

• 1–4 years of experience in digital advertising, marketing, or a related field
• Familiarity with at least one major ad platform (Google Ads, Meta Ads, etc.)
• Basic understanding of campaign structure, targeting, and performance metrics
• Strong attention to detail and ability to manage multiple tasks
• Comfort working with data and performance metrics

• Obsessively Curious: You are naturally driven to understand what actually drives results, not just execute tasks. You ask thoughtful questions and challenge assumptions.
• You Own the Outcome: You have a strong sense of ownership over performance. You look one step ahead, spot issues early, and step in to fix them rather than stepping back. 
• All-In Energy: You show up fully present and prepared. You take responsibility for your energy, ensuring it elevates the team, and you treat our flexible/remote environment with the utmost professionalism.
• In Learning Mode: You are comfortable testing, failing, and refining. You are open to feedback, assume positive intent in conversations, and are committed to continuous improvement for yourself and the agency.
• Real and Direct: You are a clear communicator who addresses problems early. You don't hide behind vague feedback; you are genuine, respectful, and accountable.

You must live within 200 miles of Oshkosh, WI, and be able to travel to the Oshkosh office at least once each month.

We offer a competitive salary ($55,000–$70,000, depending on experience), plus a profit-sharing program with monthly rewards, quarterly bonuses, and an end-of-year bonus tied to agency performance.

Benefits include:

• PTO and paid holidays
• Health, dental, and vision coverage (with waiver credits available)
• Life, AD&D, short-term, and long-term disability insurance
• Safe Harbor 401(k) with employer match
• Profit-sharing and new business incentives
• Flexible work schedule
• Professional development opportunities
• Remote work with monthly in-person collaboration