Sales Representative - Dealer Station Programs

Description

E.H. Wolf & Sons is a leading provider of branded and unbranded gas station programs, partnering with major fuel and convenience store brands. We help station owners grow their business by delivering comprehensive branding, transportation, marketing, and promotional solutions.

The Sales Representative for Dealer Station Programs is responsible for identifying, engaging, and supporting gas station owners and operators. This role focuses on generating new business, maintaining strong customer relationships, and presenting tailored solutions that drive revenue and enhance client success.

Key Responsibilities

Sales & Lead Generation

• Identify, prospect, and qualify potential clients within the gas station and convenience store industry.
• Conduct cold calls, schedule meetings, build pipelines, and close new business.
• Prepare and deliver tailored sales presentations that demonstrate the value of our programs.
  
  

Client Engagement & Relationship Building

• Build and maintain strong relationships with new and existing station owners.
• Serve as a primary point of contact for client questions and support needs.
• Maintain regular communication to ensure customer satisfaction and uncover new opportunities.
  
  

Program Customization & Consultation

• Assess client needs and collaborate with internal teams to create customized branding and marketing solutions.
• Recommend branded and unbranded programs that align with client goals.
• Guide clients on product mix, promotional strategies, and brand standards.
  
  

Sales Negotiation & Closing

• Negotiate pricing, program terms, and contract details.
• Manage the full sales process—from initial contact through onboarding and successful program implementation.
  
  

Market Research & Strategy

• Stay informed on industry trends, competitor offerings, and customer preferences.
• Provide insight to marketing and product development teams regarding client needs and market opportunities.
  
  

Benefits

• Competitive base salary commission
• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development opportunities
• Travel expenses reimbursed
  
  

Requirements

Minimum Qualifications:

• Previous sales experience; B2B, marketing, fuel, or retail industry experience preferred
• Strong communication, negotiation, and presentation skills
• Ability to work independently, set goals, and manage time effectively
• Strong customer service and relationship-building abilities
• Proven track record of meeting or exceeding sales targets
• Proficiency in Microsoft Office and CRM systems
• Valid driver’s license and ability to travel to client sites
  
  

Preferred Qualifications

• Experience with branded fuel programs or gas station/retail operations
• Knowledge of branding, promotional strategies, or dealer programs
• Experience working with franchise or independent business owners